Building Public Relations, Strategies and Practices of a Client Servicing at Happy Works

Citation

Joshi, Shiwani. (2022). Building public relations, strategies and practices of a client servicing at Happy Works. (Cooperative Education). Bangkok: Siam University.

Abstract

The report entitled “Building Public Relations, Strategies and Practices of a Client Servicing at Happy Works” focuses on creating brands with dynamic digital marketing services and creating customized campaigns that properly represent and convey the essence of clients’ brands. This report on cooperative education includes the practical experience of performing various tasks as a client-service and PR intern.

The objectives of the study include: (1) applying newly acquired theoretical knowledge. (2) To comprehend digital marketing more fully. (3) To establish standards and manage activities related to branding. As an intern, one of my main responsibilities was to research effective ways to connect
with and cultivate relationships with current and potential clients in order to improve the company’s brand and to retain customers.

All of the duties and responsibilities assigned during cooperative education are thoroughly explained in this study. Employee suggestions from the company’s team of employees were used to solve problems. Working hard for the company has helped me become more accountable. Furthermore, this cooperative education program with practical experience helped me understand the processes and activities of various functions related to approaching different people and developing a brand.

Keywords:  Digital Marketing, Customized Campaign, Practical experiences, creating brands.

Building Public Relations, Strategies and Practices of a Client Servicing at Happy Work

Faculty of Business Administration, Siam University, Bangkok, Thailand