Digital Marketing Strategies for ePharmacy, Nepal

Abstract

This report looks into the digital marketing tactics that are crucial for the online Pharmacies operating and expanding within Nepal. The increasing adoption of digital platforms requires online Pharmacies to effectively navigate the unique consumer behaviors, regulatory frameworks, and market dynamics among the consumers of Nepal.

This report outlines the essential digital channels and strategies that can improve market penetration and customer engagement through in-depth competitor and market research. Search engine and user experience optimization for websites, utilizing well-known social media networks, and putting focus on paid advertising campaigns into action are some of the tactics covered. The study also examines the efficiency of influencer collaborations, customer loyalty programs, and tailored email marketing in developing a solid customer base. The observance of regional laws and the development of customer trust via open communication and safe transactions are prioritized. The insights offered are the result of combining qualitative and quantitative data, and they provide online Pharmacies in Nepal with a thorough guidance on how to strengthen their digital presence, attract new customers, and raise the accessibility of healthcare in general.

Keywords: Digital Marketing, Online Pharmacies, Marketing Strategies, User experience optimization, Social media marketing, Healthcare accessibility, Market dynamics

ดร.ศรีสุดา จงสิทธิผล – Dr. Srisuda Chongsithiphol, บธ.บ. การเงินและการลงทุน (หลักสูตรนานาชาติ) – B.B.A. Finance and Investment (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการเงินและการลงทุน (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Finance and Investment (International Program), 2/2566 (2023)