| Title: | Internship at Bitmoro Digital Pvt.Ltd |
| Author: | Sushma Neupane |
| Advisor: | ดร.หญิง ซานี่ – Dr. Yhing Sawheny |
| Degree: | บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Academic year: | 2/2567 (2024) |
Abstract
This report provides an overview of my 16-week internship at Bitmoro Digital, a leading bulk SMS service provider specializing in seamless business communication. My role in the Sales and Marketing department allowed me to bridge the gap between theory and practice, focusing on market research, cold calling, competitor analysis, content creation, and sales strategy development.
I contributed to targeted marketing campaigns, personalized messaging solutions, and business development initiatives, using tools like MS Excel, PowerPoint, Canvas, and social media platforms to optimize workflows.
The report covers Bitmoro’s services, my key responsibilities, challenges faced, and key takeaways, offering insights into the role of bulk SMS in modern marketing. This experience has strengthened my sales, negotiation, time management, and data-driven decision-making skills, preparing me for the dynamic digital marketing landscape.
Keywords: Bulk SMS, sales strategy, digital marketing, client engagement, market research, business communication.
Sushma Neupane 6408040041, Advisory by: ดร.หญิง ซานี่ – Dr. Yhing Sawheny, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2567 (2024)
