| Title: | Strategic Marketing and Branding Practices: A Comprehensive Internship Report at Columbia Nepal |
| Author: | Sayuz Joshi |
| Advisor: | ดร.วรรณรัตน์ วัฒนานิมิตกูล – Dr. Wannarat Wattananimitkul |
| Degree: | บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Academic year: | 2/2567 (2024) |
Abstract
This report presents a comprehensive overview and analysis of a 16-week internship at Himalayan Outdoor Gears Pvt. Ltd. (Columbia Sportswear Company Nepal), completed as part of the Bachelor of Business Administration in Marketing (BBA-Marketing) program. The internship provided hands-on exposure to the marketing and branding environment in Nepal, with a specific focus on the operations of a global brand. Emphasis was placed on the importance of adhering to international branding standards and strategic marketing practices. Key aspects covered in this report include assigned responsibilities, marketing initiatives, event planning, organizational functions, skill development, and overall professional growth. The internship served as a practical platform for applying academic knowledge to real-world scenarios, fostering readiness for a career in the marketing field.
Keywords: Marketing, branding, global marketing, event management, social media marketing, customer relationship management, project planning
ดร.วรรณรัตน์ วัฒนานิมิตกูล – Dr. Wannarat Wattananimitkul, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2567 (2024)
