| Title: | Field Sales Performance and Government Regulation: A Study of the Nepalese Tobacco Market |
| Author: | Mr. Swornim Shrestha |
| Advisor: | ดร.หญิง ซานี่ – Dr. Yhing Sawheny |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 3/2567 (2024) |
Abstract
This report presents a comprehensive account of my 16-week cooperative education internship at Perfect Blends Pvt. Ltd., a principal sales and distribution company in Nepal operating under the umbrella of CG Corp Global and responsible for the strategic market placement of Camel cigarettes. Commencing on June 17, 2025, and concluding in October 2025, my role primarily functioned as a high-frequency Sales Representative/Intern. My core mandate was intensive market coverage, requiring me to execute daily sales visits to approximately 60 retail outlets, accumulating a weekly target of nearly 300 shops across the assigned territory. The internship was centered on achieving primary and secondary sales targets, ensuring optimal product visibility, and gathering critical market intelligence while navigating the stringent regulatory landscape governing tobacco product sales in Nepal. The experience provided a robust platform to apply theoretical knowledge from academic courses— particularly in Marketing Management, Sales Force Management, and Distribution Strategy—to real-world scenarios. Key learning outcomes include mastery of high-volume sales execution, detailed understanding of the FMCG supply chain’s “last mile,” and proficiency in managing retailer relationships under compliance pressures. The report documents the systematic approach to daily work, highlights the unique challenges posed by competition and illicit trade, and offers strategic recommendations for enhancing the company’s field operations and retailer compliance initiatives.
keywords: Field Sales Execution & Market Coverage, Regulatory Compliance under TPCRA, FMCG Distribution & Retailer Relationship Management
ดร.หญิง ซานี่ – Dr. Yhing Sawheny, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2567 (2024)
