Education Consulting Internship: Enhancing Customer Satisfaction at Qingdao Yichuang Zhixing Education

Abstract

This study is based on a four-month internship at Qingdao Yi Chuang Zhi Xing Education Consulting Co., Ltd., where the intern served as an International Education Consulting Intern supporting Chinese students intending to pursue bachelor’s, master’s, and doctoral programs in Thailand. During the internship, several operational issues were observed, particularly in information management, cross-cultural communication, service process standardization, and the utilization of marketing data. These issues had a direct impact on customer satisfaction and overall service quality. Therefore, this study was conducted to systematically examine the factors influencing customer satisfaction with education consulting services, and to propose evidence- based strategies for organizational improvement. Guided by a quantitative research paradigm, the study established five variables: Information Management Quality, Cross-cultural Communication Standardization, Service Process Standardization, Marketing Data Utilization, and Customer Satisfaction with Education Consulting Services. A structured questionnaire based on a five-point Likert scale was distributed to clients who had engaged with the company’s consultation services. A total of 349 valid responses were collected. Reliability and validity analyses confirmed strong internal consistency and construct validity. Pearson correlation analysis showed significant positive correlations among all variables, while multiple regression analysis demonstrated that all four independent variables exerted a significant positive influence on customer satisfaction, with a combined explanatory power of 62.4 percent. The results indicate that improvements in information management efficiency, communication clarity, service process standardization, and data-driven marketing can substantially enhance the customer experience. Based on these findings, the study proposes practical recommendations for organizational management, including developing an integrated information system, establishing standardized bilingual communication protocols, creating clear operational guidelines, and strengthening data analytics to support marketing decisions.

Keywords: Education Consulting Internship, Affecting Customer Satisfaction, Qingdao Yichuang Zhixing

Mr. Saif Ur-Rahman, บธ.บ. (ธุรกิจระหว่างประเทศ) – B.B.A. (International Business), วิทยาลัยนานาชาติ (International College), หลักสูตรบริหารธุรกิจบัณฑิต สาขาวิชาธุรกิจระหว่างประเทศ (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in International Business (International Program), 3/2567 (2024)