| Title: | Exploring Digital Creativity and Marketing Strategy at Pycus Holdings |
| Author: | Samyan Shakya |
| Advisor: | Mr. Bikash Dahal |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 3/2567 (2024) |
Abstract
This cooperative education report presents a comprehensive overview of my internship experience at Pycus Holdings Pvt. Ltd., a leading digital marketing and creative strategy agency in Nepal. From July to November 2025, I worked as a Social Media Intern within the Digital Marketing and Creative Media Department, contributing to branding campaigns, content development, design work, and analytics. The report includes the company’s background, strategic analysis, workflow diagrams, descriptions of daily tasks, problems encountered, and solutions implemented. It also outlines the practical application of theoretical marketing knowledge gained through the Bachelor of Business Administration program at Siam University.
Keywords: Social Media, Digital Marketing, Branding, Creative Strategy, Content Development, Client Relations.
Mr. Bikash Dahal, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2567 (2024)
