Business Model Innovation in Dynamic Capabilities for Tea Enterprises Competitiveness in Sichuan, China

Abstract

From the perspective of global economic integration and a complex market landscape, Sichuan tea enterprises are encountering heightened competitive pressures. This research aims to investigate the relationship between business model innovation and the competitiveness of these enterprises, framed by the concept of dynamic capabilities. The study also explored and identified effective strategies to enhance the competitiveness of Sichuan tea enterprises through business model innovation. The results provide substantial theoretical backing and practical advice for enhancing the global competitiveness of Sichuan tea.
This research employed a mixed-methods strategy that combined both quantitative and qualitative analyses to thoroughly and accurately investigate the relationships between key research variables. In the quantitative phase, data were gathered from ten representative tea enterprises in Sichuan Province.The data were processed with SPSS software for cleaning, descriptive statistical analysis, and correlation testing, aiming to initially explore the relationships among dynamic capabilities, business model innovation, and enterprise competitiveness. Following these findings, Structural Equation Modeling (SEM) was performed using AMOS to evaluate the theoretical hypotheses and identify the causal relationship between variables. For qualitative analysis, NVivo software was employed to code and perform thematic analysis on the data obtained from in-depth interviews, further confirming relevant hypotheses.
The research findings revealed that the dynamic capabilities of enterprises directly impacts the competitiveness of Sichuan tea enterprises and exhibits a significant positive relationship with business model innovation. This innovation is crucial and actively contributes to boosting the competitiveness of these enterprises. Based on these findings, the study developed a model that combined dynamic capabilities, business model innovation and enterprise competitiveness.
This study’s model successfully integrates the intricate relationships between dynamic capabilities, business model innovation and enterprise competitiveness. It provides a solid theoretical framework and practical guide for Sichuan tea enterprises to develop effective and scientifically grounded strategies. Enterprises can intentionally cultivate and enhance their dynamic capabilities, aligning them with their specific circumstances and actively driving business model innovation. This enables them to effectively identify development opportunities in a complex and rapidly changing market, thereby improving the competitiveness of tea enterprises.

Keywords: Sichuan Tea Enterprises, Dynamic Capabilities, Business Model Innovation Enterprise Competitiveness

6319200007 Jian Kerong, Advisor: รศ.ดร. เฉลิมเกียรติ วงศ์วนิชทวี – Assoc. Prof. Dr. Chalermkiat Wongvanichtawee, ดุษฎีนิพนธ์ (Dissertation), Business Model Innovation in Dynamic Capabilities for Tea Enterprise Competitiveness in Sichuan, China, ตีพิมพ์ในวารสาร (Journal Name), Journal of Posthumanism Vol.5 No.6 2025, ปริญญาเอก (Doctorate Degree), บัณฑิตวิทยาลัย (Graduate School), ปรัชญาดุษฎีบัณฑิต สาขาวิชาการจัดการ – Doctor of Philosophy Program in Management, ปร.ด. การจัดการ – Ph.D. in Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย