Business Administration – Marketing
1. Customer satisfaction with the products, services, prices and sales of company Reflex sign Ltd
All types of work definitely have procedures and methods. Each company has its own methods of work. Although typically companies have some procedures in common, they have differences in methods of work. Each company has its unique procedures based on its types of product. Based on the cooperative education internship experience in Reflex Sign Co., Ltd., the researcher learned the sales and order process. The internship in the sales department provided a great
chance to learn details of sales and order process of Reflex Sign Co., Ltd. This study aimed to investigate customers’ satisfaction towards the organization. The customers’ responses would be used as the guidelines to develop sales system for Reflex Sign Co., Ltd. This study would be beneficial for developing the organizational, sales system for sales forces and service. Besides, this study explored customers’ satisfaction in four aspects including their satisfaction with Product, Sale forces, Service, and Price. The questionnaires were distributed to Reflex Sign Co., Ltd.’s customers who ordered the company products. 50 customers were randomly selected as the evaluators. After the project implementation period ended, data were collected to make summary and analyzed by using software and statistical analysis, and frequency of the questionnaire responses. The researcher calculated average score based on scores of all respondents. Five scale rating used in this study ranged from 1 (Never satisfied) to 5 (Very satisfied). With the support and participation from junior staffs in sales department and customers, this project has smoothly implemented.
Keywords: Satisfaction Survey of Reflex Sign Co., Ltd
2. Studies Promotion Tools to expand new customers to the Finansia Syrus
This report is part of a co-operative education from the business administration faculty, Marketing major at Siam University. Information compiled in this report is conducted at Finansia Syrus Plc., positioned as an Investment consultant for duration of 3 months since 11th May until 28th August 2015. The study focused promotion tools to expand new customers to the Finansia Syrus Securities Public Company Limited. Aims to study for general information and financial data of investors who are expected to become customers in the future. Study the Savings and behavior characteristics of investment. Including search the promotion tools that have relation to recognize FINANSIA Syrus Securities Public Company Limited, search promotion tools to expand new customers to the Finansia Syrus Securities Public Company Limited. Population in this research is Thailand’s working-age males and females aged 20 years in the business district,100 people in Bangkok. The results showed that General information and financial data, most of the respondents were female and 58 percent male and 42 percent were aged 20-30 years. Status is single. Have education bachelor’s degree, private career staff. Most of the iOS system technology, earning 15,000-30,000 baht, current assets are worth less than 5000,000 baht, a financial burden and the daily cost of less than 25 percent of total revenue andcurrent financial status With assets over liabilities. Savings and behavior characteristics of investment, Most of the savings are more than 10,000 baht per month with the aim of saving money for future goals. Saving money is a form of savings and insurance policies, the most interesting Common Stock, to return form of investment growth. It is expected that there will be no need to invest for a period of 1-3 years investment interest in the group with the opportunity to earn higher returns. Can the risks involved in three of the four risk levels. Can understand fluctuations market can hold on to it and wait for returns adjusted return. Promotion tools of marketing have the relations to recognize companies FINANSIA Syrus Securities Public Company Limited is the seminar and has recommended, or telling. Promotion tools to expand new customers to the Finansia Syrus Securities Public Company Limited including advertising, social media, print media, trade show, seminars, publish news, News item inpress,on-line marketingchannels, relationship marketingandto meet customers.
3. Marketing Strategy of Sahasiksa Store
Sahasiksa store is a store that distributes all products, materials, stationery and office equipment. The retail shop to retail customers, including students and consumers. Wholesale together to provide education companies, which buy a lot. But during the latter stages of the restaurant sales decreased a lot. The implementation of such a solution. The study found that The current economic downturn has reached steady state. Businesses have an impact on sales. And sales of various items not affecting business operations improved significantly. Therefore, the promotions to stimulate demand among consumers to demand more goods. Is another way to help your business increase sales. Which can solve the problems that occur. By studying strategies to promote appropriate management. The strategy card rate. To be used as a discount on your next purchase. Making it possible to increase sales to the restaurant coeducation in June, July and August were 10%, 12% and 18% respectively.
Key words : Promotion / marketing strategies.
4. Analysis of Business opportunities and risks of United Standard Terminal Public Company Limited
The study analyzes the opportunities and business risks of United Standard Terminal Co., Ltd. (Thailand) objective 1) to analyze the opportunities and business risks of United Standard Terminal. Limited (the Company) 2) to find solutions to prevent or improve business efficiency. By means of research papers and interviews. The results were as follows: 1. The strengths of the company is a dock and warehouse services covered. Both ports (Samut Prakan) and Deep Water Port (Chonburi), so customers can choose according to their convenience and time-saving transport or rent a warehouse to store products. It also provides products and goods out quickly. The Company’s financial position and liquidity are good debt makes walking business is going well. 2. weakness of its holding area is not sufficient to supply goods or bulk raw sugar. During the crushing season Since domestic sugar exports over domestic consumption. It is not enough rehouses to customer needs. It also has a port that is not enough to serve the large ships simultaneously. 3. The occasion of increasing the amounts of sugar every year. The quantity of sugar for export consistently high. During the off-season cane with other customers, it has to bring more products to come to the docks and warehouses, such as animal feed and other products. A great opportunity of business. The increase in revenue from its sugar sector. The company also is another advantage. A partner in the docks area. In cargo handling The big ships simultaneously. 4. The barrier is in the output of agriculture (sugarcane) thus depressing impact on the service dock and warehouse. Thus, the export of sugar would be reduced by as well.
Keywords: Opportunity Analysis / Risk Analysis / United Standard Terminal Co., Ltd. (Thailand).
5. Satisfaction of students to attend the Education of Vocational Technology College Sukhothai
The study “The satisfaction of students attending the College of Vocational Education City” was intended. 1. To study the opinions about the satisfaction that affect the choice of vocational high school students in Year 3 and Year 6. 2. 2. To analyze the factors that influence satisfaction the decision to study the profession of secondary school students in Year 3 and Year 6. This study will collect data model. Questionnaires were used in the research. The data were analyzed and statistical software. The results are as follows: Overview of the respondents were found. The majority of secondary school students aged 13-15 years at most three years is associated with a site selection study to study. Information on the satisfaction of the respondents found that respondents to the satisfaction of the public school education is in very good shape.
Keywords: Satisfaction / student / guidance / Science Technology High City.
6. The marketing factors which effect to the satisfaction of customers while installthe energy saving equipments from Energy Products Management Co., Ltd
The objectives of the satisfaction studying in case of the Installation of Saving Energy Products from the Energy Products Management Co., Ltd. are as follows; To study the customer’s satisfaction of the installation energy saving equipments services from Energy Products Management Co., Ltd. ,To advise any company who interest in the saving energy can develop themselves by using this project in case of increase effective of energy saving products. Study by collecting all information by gathering 10 companies questionnaire and evaluate the result under these information. The result of studying perform that the customer’s satisfaction from the installment of energy saving equipments are concluded as follows; ,Most of all information is done by the positioning of manager, the eventually decision are made by the owner, and his /her relatives. The various of products from Energy Products Management Co., Ltd. is the main decision of customers choosing the services from the company, Most of customers had known the services from Energy Saving Fair which organized by the Ministry of Energy, The average period of using saving energy products is around 7-12 months, The Satisfaction of the customers found that its overall image at the HIGH Level.
KEYWORDS: The Satisfaction, Energy Saving Products, Energy Products Management Co., Ltd.
7. Customer Satisfaction to visit in showroom Glovetex’s Co., Ltd
Education The satisfaction of customers visiting the exhibition room of the GLOVETEX company Limited. Manufacturers and importers gloves and protective equipment. The objective 1) Study on customer satisfaction in visiting the exhibition room. 2) Guidelines for improving customer service efficiently. The results showed that the respondents were male, most between 31-35 years of undergraduate education. Automotive industry and interested in Hand protection. The number of employees 700 – 1000 people and information resources From Facebook In terms of customer satisfaction.Found that the level of satisfaction of its customers to visit the GLOVETEX company Limited at the highest level. Found that
customer satisfaction placement of separate categories of goods, Clarity of labels, The adequacy of facilities, and an overview of the most visited exhibition room. The second was quick to provide hospitality. A variety of products and Signs indicate simplification. Uniform appropriately staff and Knowledge are ready to serve. The place is clean and accessible, respectively. The results of customer satisfaction in visiting rooms showcasing the company’s products. The recommendations are as follows: Companies should ensure that customers get the most satisfaction to its set standards.
Keywords : Satisfaction / Visit in showroom / Glovetex’s Co., Ltd.
8. Studying of visitors’ satisfaction in visiting The Royal Project 46 at CentralWorld
Studying of visitors’ satisfaction in visiting The Royal Project 46 at CentralWorld. There are two main objectives to study 1. To study visitors’ satisfaction 2. To study how to develop Royal Project to meet visitors’ satisfaction by using uantitative Research to collect 50 questionaires to calculate the average point and standard deviation. The results show that most of the sample are women aged between 20-30 years old, working at private company and having revenue more than 20,000 baht per month. From this studying, the visitors’ satisfaction at Royal Project 46 at CentralWorld are at high level of satisfaction. Most of them feel very happy to visit Royal Project 46.
Keywords : satisfaction/visitors/Royal Projet 46/CentralWorld
9. The Study of the marketing factor in order to make a decision to buy a mobile phone Case study of Mr. Mobile Shop
The Study of the marketing factor in order to make a decision to buy a mobile phone Case study of Mr. Mobile 1. To study the market factors in the decision to purchase a mobile phone, case study Mr. Mobile Shop and for all customers by 50 questionnaire was used to collect the data and results of the project. The study found that Most of the respondents were female. Aged between 21-30 years of undergraduate education personal income per month 10001-20000 baht and has employed the most The market factors in the decision to buy a cell phone case study Mr. Mobile The results showed that the market factors in the decision to purchase a mobile phone. Respondents in overall satisfaction level.
Keywords: factors influencing the marketing / purchase / mobile / store Mr.Mobile.
10. Hotel, Restaurant and Catering Members Relationship Management at Siam Makro Public Company Limited ,Charansanitwong
Siam Makro Public Company Limited also known as “Makro”
Makro is engaged in the business of wholesale Cash and Carry in the largest in Asia. Nowadays Makro is a subsidiary company of Cl’ All Public Company Limited. Makro vary from department stores, Supermarket and other I lypcr marl. So card holders of Makro not a housekeeper. teenager. motorbike taxi rider include an ordinary guy. On the other hand is an entrepreneur, trade and agencies staff have access lo the target. Customer development will be part of that is very important development of excellence in the service of this company which responsible for counseling guidance customers who use the service the service within each branch of Makro carefully to impress and hospitality to customers who come to spend living both
personal and business customers in order to impress and motivate the customers.
11. A survey study of problems and solution guideline for credits approval, communication approach through social media as facebook of Ratchathanee. Pub Co.,Ltd
Ratchthani Leasing Public Company Limited as one of auto loan Service Company for trucks, big bike, commercial vehicle such as taxi – meter, crane truck, air – condition bus, coach , van and back hoe. In addition, it also provides for selling – buying used car services, Refinance service, It’s a big problem for the company, because it found that the authorize process is delay because of customer’s data incompletes and not corrects. So it cannot record in the system and cannot approve the credit also. It leads the Loan center services staffs and marketing staffs get more burdens to follow the customer’s document. The researchers are random to check the 100 customer’s application form to summarize and find problems out. The results found that the customers lack of knowledge about supporting documents, so they cannot fill all information in the application letter immediately. The researchers are suggesting the company to increase the channel for giving information with the customers on Facebook fan page. The customers can see more promotions, supporting documents for auto loan Service. Creating of web board for asking and answering the questions is very convenience for contacting with the customers. The results of the study found that after using the Facebook fan page for 3 months, the numbers of customers are increasing and the customers know more about preparing Support documents measured from Like on Facebook fan page. It useful for reducing burdens of the Loan center services staffs and marketing staffs. Besides, it makes the numbers of Credit approval increasing and faster.
Key words:publicize and Add increase the channel for giving information
12. Complacency Users Express Mail service and Monthly service delivery
Complacency Users Express Mail service and Monthly service delivery. Objective is 1.To study satisfaction of the users of postal services and express mail services on a monthly basis. 2. To study ways to improve services to users of postal services and express mail services on a monthly basis. Transcript found costomer services Post Talingchan. Mostly are women students age of 26-35 year. Education bachelor career personal business income 10,001-40,000 baht. Complacency postal services and express mail services (EMS) the most satisfied. The satisfaction of service delivery on a monthly basis the most satisfied and developing services to service users and postal and courier services deliver a monthly basis. The process of the postal system is found to be valid and safe product. The staff were friendly with a good-natured smile. Recommended the Companies should ensure that customers get the most satisfaction to its set standards.
Keywords : satisfaction / Express Mail service / service delivery on a monthly basis.
13. Factors marketing mix which has relationship to come back to buy supplements I-Slin Detoxi Plux
14. Satisfaction to ultramanginga show activity for customers who comes to the activity and customers over at Plaza by Central plaza, Salaya
15. Customers’ Behaviors and Satisfaction towards IsuzuTai Auto Sales Co., Ltd. (Thaphra branch)
16. Factors affecting customers’ Satisfaction toward Isuzu Ung Nguan Tai Auto Sales Co., Ltd. (Thaphra branch)
17. The factor and behavior of the usage of Drinking Water Machine from the Metropolitan Waterworks Authority branch of Bangkok-Noi
Metropolitan Waterworks Authority as State enterprises Bangkok Noi branch, consumer goods and water supply services to the Bangkok Noi district, and housing, so that the residents in the District clean drinking water has been consumed. Noi. drinking water supply project was to people. The objective is to study a wide range of factors, from vending machines, drinking water and drinking water consumption behavior from a drinking water vending machines vending machines coin drinking water to the public service according to the different areas in Bangkok Noi. The number 10 and made a number of 200 series storage. Results from a study of factors and behavioral services vending machines coin drinking water of the Metropolitan Waterworks Authority Bangkok Noi branch: 10 tools found that most respondents are female, aged between 29-39 year career staff and General employees. The average gross income is lower than 15000 baht married status and with a family member for 2-4 persons by the quality factor, most respondents, the importance of clean drinking water the most. Both places are suitable for most levels of factor prices, respondents give priority price is appropriate for the quantity of water and the services are found in the drinking water suppliers in the service level that the majority of respondents used the service less than 3 times in a week to service the range on Friday, Saturday and Sunday, at
most, each time the service is used 1-4 baht.
Keyword: The factor and behavior of the usage of Drinking Water Machine
18. Factors that influence consumer purchasing decisions of online products in Bangkok
Study of factors on behavior the decision to buy goods online in Bangkok. Objective to study the behavior of online shopping in Bangkok. Questionnaires were used to collect data from consumers who choose to buy online, the 100 people. Respondent were female, aged 26-30 years. Education bachelor’s degree.Occupation of private employees.Income 15,001-20,000 baht.The frequency of online shopping per month 1-2 times. The online shopping 1 pieces at a time. The
statement of online each online shopping time, lower 1,000 baht . Buy cosmetics or skin care products category. Effective factors on the decision to purchase through online media. Is the credibility of shops.Comment and attention about the factors affecting the decision to buy products online.The respondents overall interest level.
Keywords: factor , behavior , purchasing decision , online product
19. Factors Affeching Purchasing Decision on Imported Korea Cosmetics in Phayathai, Bangkok
The research aims to study the factors that affect the decision to import from Korea, Phayathai, Bangkok. Questionnaires were used to collect data from consumers who had used cosmetics Korea amounted to 100 people, the respondents were female. Be aged 26-30 years, graduating with a Bachelor’s degree in Private Employees earning 15.001 to 20,000. Choose cosmetics for reasonable prices Buy cosmetics from Internet shops Online Shop cosmetics to enhance
confidence and personality to your brand cosmetics Bisous Bisous most buy cosmetics BB Cream choose to keep cosmetics from Facebook and follow Bloger and Net Idol PimTha those. Respondents are buying behavior cosmetics imported from South Korea are different. And found that the price factor Factors distribution channels Factors promoting the market. And the factors of the individual /staff There is correlated with the decision to buy cosmetics imported from Korea.
Keywords: actors / behaviors / decisions / cosmetics
20. A comparative study of factors affecting the decision to purchase or use car service The case study of Toyota and Isuzu showroom, Prapardang branch
21. The study compared the satisfaction of the services through a network of fiber optic cables, fiber optic and copper cable from TOT Public Company Limited (Branch) Khae
The satisfaction of the services through a network of fiber optic and copper cable of TOT Public Company Limited (Thailand) aims 1) to the satisfaction of the Internet via fiber optic. Fiber optic and copper cable of TOT Public Company Limited (Thailand) and 2) to study ways of improving customer service efficiently. This research is the number of samples collected 40 questionnaires and questionnaires were used to collect data. The data were processed with statistical data. To find out the percentage, average and standard deviation. The results are as follows: 1. Overview of the respondents found that most of the samples. Most were female, aged 31-40 years, marital status, level of education. Owner professional and personal income 40,001 baht per month or more. 2. satisfaction of users of the Internet over fiber optic networks. Optical fiber cable and copper wires that the reliability of the company. Were satisfied with the overall average. And reach the
hearts of customers were satisfied with the overall level.
Keywords: satisfaction / Internet service / network of fiber optic / network of copper cable
22. After sales Service Sansiri Public Company Limited Project Dcondo Sukhumvit 109
23. Information System for Sales Teams to Present Internet True to customer
True Corporation Company is a telephone service provider and Internet service providers. Company has adopted information Systems to support Sales in Presentation true internet. Product Or Service has to Work From the department of Cooperative Education. of true assigned to the position Administration. position Supporting sales team In the Work Studied development of New products and New Service for Customer of study on new technologies. Work of Information. Systems to asist in sale of precision Making more sales.
24. The study of sale Promotion Strategy of Modern Trade - Tesco Lotus , China Town Branch
TESCO Lotus China Town Chinatown is a leading retailer in Thailand. Store retailers under the main form 5 categories (plus Mall, Extra, hypermarket, market, Tesco and Express) operates more than 1,000 branches, employs more than 45,000 people nationwide Tesco is headquartered in. England And one of the world’s leading retailers. The shopping center has more than 6,500 branches in 13 countries around the world. And employs over 500,000 people, which relies on the principles of good marketing to business success. The study was conducted on the strategy for the promotion of modern retailers Tesco Lotus Chinatown. The practice of cooperative education in the position of cashier and cargo up shelves. The cashier was part of a strategy to promote the campaign by advocates cashier promotions to customers who pay in.
Keywords: strategies for promotion
25. Makro Members Relationship Management at Siam Makro Public Company Limited,Charansanitwong
Siam Makro Public Company Limited also known as “Makro” Makro is engaged in the business of wholesale Cash and Carry in the largest in Asia. Nowadays Makro is a subsidiary company of CP All Public Company Limited. Makro vary from department stores, Supermarket and other Hyper mart. So card holders of Makro not a housekeeper, teenager, moterbike taxi rider include an ordinary guy. On the other hand is an entrepreneur, trade and agencies staff have access to
the target. Customer development will be part of that is very important development of excellence in the service of this company which responsible for counseling guidance customers who use the service within each branch of Makro carefully to impress and hospitality to customers who come to spend living both personal and business customers in order to impress and motivate the customers.
26. Promotion Strategy of Small and Medium Enterprise Development Bank of Thailand to Increase Business Customers
27. Service Providing to Millionaire Customers by Millionaireasia Thailand by Mahapayanakarat Company Limited
28. Printed Media and Online Media Design for Local Wisdom Transmission of Don Kai Dee Benjarong Village B.E.2559
Cooperative Education Project Report: Printed Media and Online Media Design for Local Wisdom Transmission of Don Kai Dee Benjarong Village B.E.2559. The objectives of the research were to study the history and the process of Thai Benjarong production that can lead to the village wisdom transmission. (2) Study the development of printed media that can fulfill the receiver’s ideological as Thai ware. And (3) Study the development of online media that can fulfill the
receiver’s ideological as Thai ware. The study create printed media and online media types, brochures, business cards, postcards, vinyl and attend Facebook fan page of Donkaidee village. Print media and online media was able to transmission wisdom Benjarong Village District Donkaidee Krathumbaen. Sakhon Province. The print media and online media can code the story of benjarong village. The study raised important issues that can be present wisdom and can produce and developprint media and online media in potential purposes that result in an increasing for Local Wisdom knowledge.
Keywords:Print Media / Online Media / Don Kai Dee Benjarong Village
1. Customer Behavior and customer satisfaction of uprchasing auto parts of P.N.Auto co.,Ltd
P. N. Auto Company Limited is a supplier of both new and secondhand auto parts from Japan, The company is opened for more than 10 years called Chiang Kong Auto Parts. The purpose of the company is to expand auto part market wider than ever. The operation of the company concentrates primarily on quality of service and products to facilitate the goods transportation to the customer and the quality of after-sales. Nowadays, marketing competition of auto parts is rather high. As the result of this situation, customers have various opportunities to purchase auto part products. The objective of this project is to study purchasing and satisfaction of customers of P. N. Auto Co, Ltd. in facet of products, services, prices and salesman by using a questionnaire compiled by the random access from 100 sets of cooperative work time. Statistical analysis of this project refers to frequency percentage and average. The conclusion of the analysis found that the number of male customers aged between 31-40 years and 41-50 years are similar. The numbers of customers engaging in business of Chiang Kong auto parts including retail stores and graduated from Bachelor degree are similar. They earn more than 40,000 baht per month. Purchasing behavior of customers found that most purchase for a period of 1-3 years and 3-5 years with the similar number. Most customers purchase external parts and the frequency is about 6 to 10 times per year. The average of purchasing price ranging in 5,001-10,000 baht and 10,001-20,000 baht are the same number. Due to the variety of products and goods including information from people recommend, customers decide to purchase. The satisfaction of the products, services, prices and salesman of the company are satisfied considerably with every case.
Keywords : behavior / satisfaction / service.
2. Customer Relationship Management and new Customer Finding of Tonboon Publisher
The cooperative operation report of customer relationship management and new customer finding of Tonboon Publisher aims to 1) study the strategies on customer relationship management of Tonboon Pimdee Co., Ltd., 2) apply the received knowledge to real operation in the future. Since increasing of many competitors in the market causes Tonboon Publisher to keep old customers and search for new customers. After applying the strategies on customer relationship management to the company by adapting new operational system on old customer retention, the internet system has been used to order including payment. The increase of delivery channels via both of mail and private courier service and goods inspection system before delivering to customer result in time and expense reduction for the customers, building their impression and making them return to order goods again. For new customers, company website was created to inform about products, discount offering for old customers who introduce new customers to company and joining the book events to publicize the company in order to increase the amount of new customers together with old customer retention.
Key words: customer relationship management/ new customer finding/ Tonboon Publisher
3. The Development for After - sale Service of Toyota Samutsakorn Co., Ltd
This report presents theory and principle of after – sales which are necessary to learn and to understand to apply them in the actual work. Operation principles as well procedures process manager after-sales service within the organizations through standards 5 stars from Toyota Motor (Thailand) Company Limited are mentioned in detail. Techniques for building standards include comfortable customer satisfaction, Describe the work duties, the board responsible, clean, tidiness. According to the organizers do concepts and theories mentioned above and to assist organizations in the development, after-sales service the results show that Achievement of the objectives set As a result, Toyota Samutsakhon Co. TEDAS 95 points out of 100 points also help maintain the quality of after-sales service, 5-star, which is the only branch in the province. Help promote a positive image for the organization to distribute the cars. And increase confidence in the service of the customer. In and out of the area even more.
Keywords : The after – sales service / Standards 5 stars / Toyota
4. Sales Promotion Program for Toyota Yaris, Vios and Vigo
Toyota JD Cars company limited distribute cars and provide full service for customers, fixing engine, body of a cars and color, and also sell spares engine which concern about customer satisfaction as first.
After 30 years long experience Toyota start from Nakornprathom and Tar-Jeen has develop new junior brand call “Toyota JD cars” into the Bangkok market. Nowadays JD Cars is a big office and open for 11 years, the characteristic of JD Cars is giving attention to every answer in service, believe that does not matter which age or job have the same need are happiness, comfortable and trustfulness. That is what Toyota JD Cars treat and give every customers equally, only thing in the answer is smiles and laughing to let us know that you are satisfy. Attention with new technologies will be able to change or adapt when the time change.
Marketing in present has change and adapt strategies all the time to access the target group which any products the important is let the customers to test the products and trust in products, Arrange activities is also an option in the Sale promotion program way which cannot look over for entrepreneurs because besides advertise products and service it also encourage the profit or make trend in that period of time. Make the products or activity that have been arrange is interesting and be well-known to target group, mass media and public to ensure that we always keep in touch with the customers.
Keywords : Sales Promotion / Toyota
5. Promotion Program for Europe 2016 Post Card and other Services of Don Tum Post Office
Thailand Post Company Limited has an aim not only to be a leader of post service but also to have an efficient service to meet the needs of every customer, every area and every way. Therefore, with the best efficient service and the meeting of everyone’s need, Thailand Post Company is ready to be the transmitter of the best connecting at present. Moreover, at the time of the 2016 UEFA European Championship, Thailand Post Company Limited considered the way of being a sponsor for Thairath newspaper. We made a project of guessing Euro 2016’s result by producing postcards for guessing the result and we also sold postcards at Dontum Post office. However, we didn’t exceed the target that we expected of selling postcards. Moreover, for another services, we still had quite less customers. So the organizer had an idea to promote the marketing of guessing Euro 2016’s result postcards and another services of Dontum Post office by having a staff to sell postcards at the specific spot, advertising through social media, having staff to sell in some places and having a good public relation. All these ways increased the circulation of postcards as well as expanded the using of another services. Furthermore, after the processing, the organizer realized the efficacy of using Integrated Marketing Communication: IMC promotion marketing that it is more effective than using only one instrument of them.
Keywords : Promotion / Service / Dontum post office
6. Online Marketing for Thailand Mega Sale Project
Nowadays we truly knew that communication via online influenced and had role in people’s daily lives very much because of online communication could reach to specific target group conveniently and quickly. Moreover it could response to requirement of target group immediately then online marketing happened to Thailand Online Mega Sale Project at this time for building the best perception which had the best efficiency.
From the research in online marketing of Thailand Online Mega Sale Project, the results found that it was the good acceptance and more than fixed target as wished around 100,000 people within limited time which project firstly fixed. From the results showed any rates about repeated click rate of Facebook had amounts more than Google at 149,210 people and limited time to stay online in Facebook had 18 seconds which more than Google too. Then this found that in nowadays Facebook influenced more than other online media.
The above results was the way to fixed strategy in planning about online marketing of Thailand Online Mega Sale Project next year, which fixed the target by spread information via Facebook oftenly for urge most target group that were Facebook users whom made perception in this project widely and had more efficiency.
Keywords : Online Marketing/Setting Marketing Strategy/ Thailand Online Mega Sale
7. Internal Marketing Program of Central Plaza Rama
Central Plaza Rama III under Central Pattana limited company is a complex department store, supplying areas to operate outlets such as fashion outlets, food outlets, technology gadget outlets, etc. The department store mainly generates its income by collecting the rent from those outlet owners. Furthermore, the department store has its own human resource department which helps inspect and train its employees and also helps find out trouble which those employees may occur. In addition, the human resource department generates the recreation activities, including H C TOU, Together Day, Birthday Party, Family Day and Fun Sports. Those activities, approved by the employees and the head of human resource department, were held in order that the employees can raise the customer satisfaction. In the process, we had studied that how the internal marketing can enhance the company’s profits. From the study result, the internal marketing is able to be compatible with the future work and additionally the study can help the marketing students understand how their real work in the future is like.
Keywords : The internal market, services, events.
8. Sales Management for Poonpunart Product
Nakhon Chai Si Stucco Company Limited is a company that produces and sells products in home decoration inside and outside. The operation is focused on serving as the main, whether destitution, get more design, installation, and after-service. The target group customer focus according to the housing project and a single house. Originally, the company doesn’t have a showroom that display products, there is only customer lounge for contact with the customer who inquire information about the job, and online media such as website, e-mail, Facebook and line that customers can see sample products of the company. It makes the customer can’t access the product as it should be. So, the company is set up a showroom for display and sell products by focus on the salesperson as a medium of communication between the customer for increase sales to the company.
Thus, it has established a project management of Nakhon chai Si Stucco Company’s Products in order to develop sales and allow to more customer by using the marketing strategy. In compliance with the above will result in sales and number of customers in the market is increasing and making dales of products of Nakhon Chai Si Stucco Company Limited effective.
Keywords : Marketing Strategy/Stucco
9. Intern's Life: 90 Days Journey
Amarin TV is the high-definition digital televising station which is from Amarin Production. Which presents variety TV programs and news report and is a professional televising production. With some outstanding lifestyle programs such as house decoration, house maintenance, gardening, cooking, and some programs for mom and kids.
On these days, there is a media marketing competition for digital TV channels via social media which have a quite similar situations. So there is a lacking of advantages or difference for media producing. So we can see the advantages and solid points which are able to differentitate media producing for marketing places. We, researcher, have formed a work which is called “90 days on the union education’s road” for presenting the acting for union education and online marketing throughout 90 days. Which is a tool and a way for media marketing. With a different identity from other compettitors and other productions.
After our work process, we found that our video clip that we made was satisfied and matched the chairnan’s demand. Our video clip is also published throughout the media which we have exactly planned, and there are viewers for our video already with a satisfying reception. We, researcher, also in charge as an administrator of Amarin TV HD-34 Facebook fanpage witj a satisfying result of works, efficient result correspond to the work processing standard of Amarin Televisiom Co.Ltd.
Keyword : Union education/ media marketing/ online marketing
10. Service Advisors Performing of Toyota K. Motors Toyota's Dealer Co., Ltd (Branch Petkasem)
Toyota k. Motors Company limited is company which runs on about selling business, spare parts and car accessories. Now these businesses are in high competition so, the service is an importance for entrepreneurs who are car dealers to do good quality and efficiency. Project management team finds the way to improve and develop the customer service, This project “service of Toyota k. Motors Company limited (Phet Kasem branch) is for studying many parts in the office for effective and efficient. The outcome of the project is 1. The customers appreciate on service 2. The customers towards harmonious relationship between the management .
Keyword : Service / Car dealers
11. Marketing Communication of Pisan Home Co., Ltd
Pisan Home Company Limited is real estate company, which has the referenced projects such as Bangbon Villa, Pisan-Thakam Home, Pisan-Bangkradi Home, Pisan-Tientalay 20 Home etc.
At the present time, the real estate business has much competition. By comparing to the competitors, the marketing media of Pisan Home Company Limited needs to be improved on public relations and promotion plan by using modern online media in order to reach to the current consumers and make the target customers know Pisan Home Project much more. The researchers have been assigned to work on sale and marketing. Besides this work, we have learnt how to walk with the customer to visit home project, sell home and have a chance to present Pisan Home at booth during Ban Dee Si Mum Muang. The researchers have done many activities in this company which are the good experience for us from attending and practicing follow cooperative education. The result from doing this project affects the marketing communication better, so it is proved that the promotion plan can attract the customers of Pisan Home Co.,Ltd. much more. Pisan Home Co.,Ltd. provides any promotion for their customers to encourage their making consideration as well as providing the special privileges to their customer in order to achieve the target.
Keywords : Marketing Communication / Ban Pisan
12. The study of promotion tools influence of using smartphone behavior in Bangkok
Marketing factors influencing mobile user behavior, The objectives of this survey were 1) to study the promotional mix of marketing factors affecting smart phone user behavior. 2) to develop and implement an appropriate promotional mix of Thai OPPO co. Ltd through marketing research. By using questionnaire as a tool in survey research to collect data from 100 sampling at Thailand Mobile Expo. And the results as:
From general questions, the results showed that most of informants were female between the age of 18-25 with a bachelor’s degree , their earnings income average around 10,000-15,000THB.
2. From Behaviors by using smartphones revealed that most of informants were using iPhone , knew from product advertising , the reason were utility and usability , The most influential person was a friend, buying store such as Banana, iPhone shop, iStudio, It city, Samsung shop etc. Most of informants change their smartphone every 1-2 years and pay for it in installments with 0% interest for 6 month.
3. The Usage of marketing mix to classify the level of informant’s satisfisfaction of marketing factors influencing smartphone user behavior survey research revealed that for advertising, public relation and direct marketing , Overall , the informants were moderately satisfied.
Keywords : Behavior / Consumer / Complacency / SmartPhone
13. Social media marketing
Zulex Thailand Co.,Ltd. is a distributor of ultimate car audio devices, which contributes our main revenue. We have a marketing department developing marketing opportunities and sales plans for growing revenue. Researchers have analyzed today’s market and learned that Social Media, is the essential and powerful tool to reach the customers and achieve sales goals. The access to information is much easier nowadays than before. The before-mentioned activity has been approved by the staffs and leaders who agreed on the activity. The results of this marketing research can be applied to real-world situations, and can help marketing students gain better understandings at work.
Key words :marketing,marketing online
14. The practice of sales staff Seang Ngarm Group (2535) co.,ltd
Sang-ngam group Company (2535) has been in business for over 70 yesars, is located at Woeng-Nakhonkasem is the family business by having their children in families help each other. sang-ngam group company (2535) is a company that is not very big. most people know simply convince to a regulation or used to deal with the company. The presentation can work cooperative education recived. Assigned to the department of Sales of Sang-ngam group company (2535) has introduced the product for customers who use the service to use and inform price of goods also sent to the customer. Benefits form the cooperative education. Enhance their ability to provide services and sell products to customers to dare to approach customers asked that need what kind of product requirements. The improvement of application fields, In the future, to fit the tasks derived assignment.
Key : words service / sales
15. Marketing Strategy 3D
Independent study topic: A Study of the Toyota Way’s Factors that Influence Productivity of Generation Y Supervisors: A Case of Toyota Gateway’sAssembly Plant is a quantitative research. Questionnaire-based survey is being used as a methodology for data collection. The main objectives of this research are
1.To study the Factors that Influence Productivity of Generation Y Supervisors: A Case of Toyota Gateway’sAssembly Plant
2. To study the development of Productivity of Generation Y Supervisors: A Case of Toyota Gateway’sAssembly Plant From the develop of The Toyota Way 2001 The populations are 227 employees both permanent and subcontractor. The sample size is 227 employees . Statistical measurements using in this research content both descriptive statistics and significance tests. For descriptive statistics, percentage, mean, and standard deviation will be used. For significance tests, t-test, one-way analysis of variance, and Pearson’s product moment correlation coefficient will be used. Our analysis shows that most populations are male their salaries range up per than 20,001baht,They usally work for 5-10 years and hold high vocation. The overall result of factors that influence Productivity of Generation Y Supervisors was a high level. When consider by each factor found that all factor also was the high level including team work Gengi Genbutsu, Continueous improvement challenge and respect for people .
The overall result of Administration factors that influence Productivity of Generation Y Supervisors was a high level. When consider by each factor found that all factor also was the high level including Company Policy, Benefit, Compentency development and commander and Job caree path.
Inconclusion this research shown that A Study of the Toyota Way’s Factors that Influence Productivity of Generation Y Supervisors: A Case of Toyota Gateway’sAssembly Plant are complementary and related in the high level
16. Avenues and opportunities for exports and the impact of the ASEAN Free Trade Area.(For plastic industry)
Reporting in cooperative education. “The process of shooting an ad for a magazine column Grooming of Mix Magazine No. 116 in July 2559,” aims to integrate the teaching of the Department of Advertising. ArtsSiam University To work in cooperative education. And to investigate the shooting down columns in magazines and advertisements to increase advertising photography skills. By operating in this co-op education.Found that the process of shooting an ad for a column Grooming magazine Mix Magazine consists of the following steps: 1) procedure before shooting to down two) steps between imaging to advertisers, and 3) a step behind. shooting for advertisers.
The study and practical gain experience of working in both the thought processes analysis as well as problem solving and working with others in the organization as a system. Throughout the course of the performance of cooperative education for 16 weeks in addition to the development of professional skills already. Has also developed skills working under real conditions. And integration of knowledge from education to work in the establishment. Which was prepared before entering the professional work in the future.
17. Comparisons Competitive of convenience stores
This report is a part of the course of business in the cooperative education, annual 2015 of under graduate degrees. Which is benefit for learning time convenience store competition information comparison has objectives to learning work procedures. And how to boost sales consists of 3 steps 1) Planning 2) Work procedures 3) Evaluation
The study has found the consumers and suppliers have power to negotiate prices .And traditional retailers that new competitors for this years is Lowson108 this kind of business is business similar to convenience store Goods can compensate and there are many competitor that similar
Keywords: Comparison/ Competition/Convenience Store
18. Preparation of tools for promotion of marketing and advertising
Multi – Store (Thailand) Co., Ltd. Established in the year 2543 with business systems. Collection of all types And do not take up the parasite. Department of Business Development Ministry of Commerce, with registered capital of 20 million baht, with experience in storage systems factory in more than 15 years and has won the trust. The leading company in the country to put a storage warehouse. Equipment Factory Large industrial companies such as Toyota Motor
(Thailand) Co., Ltd. (the plant), from which the performance of Cooperative Education in Multi – Store (Thailand) Ltd, the organizer can be assigned to work in the department. sales department A division that is very important in the business and the worker cooperative education. The organizer can see that the company has no marketing tool as well. Catalogue products are available to customers for advertising or product brochure. Do recognize the importance of
market promotion. So I do Catalogue and product brochure. The company applied for the benefit
in the future.
Keywords: Promotion ,Catalog ,Brochure
19. The satisfaction of the customer service center Suzuki car showroom Plus 99 branches Bang Wa
The purpose of this independent study was to investigate customers’ satisfaction with Suzuki showroom in Bang Wa, Bangkok. Questionnaires were used to collect data from 400 samples. Statistics to analyze data included Percentage, Mean, and Standard Deviation. Statistics to test hypotheses included Independent Samples t-test and One-Way ANOVA (F-test) at the statistical significance level 0.05.
The study results found that the sample group had different gender proportion including 334 males and 66 females, 31-40 years old, educational level Bachelor’s degree, 10,001-20,000 baht monthly income, type of cars that used the service were private cars, and age of cars were 1- 5 years. Customer’s satisfaction with Suzuki showroom in Bang Wa was in the least level in all aspects including Product, Price, Place, Promotion, People, Physical evident, and Process. The hypothesis results found that level of customer’s satisfaction with Cockpit car service center depended on gender, education, average monthly income, car type, and usage period with statistical significance
20. The Study of social media to influence the purchasing decisions of consumers in the used carfans of NS Namber One Auto Co.,Ltd
The study of online media to influence purchase decisions of consumers in the used car fans of SN Number One Auto aims 1) to study the factors that influence online. The used car buying behavior 2) To study the behavior of consumers who expect to buy a car. Used by using online media as a tool for decision making.
1. General information about demographic characteristics. A total of 400 respondents, the majority were male. Between the ages of 3 6-4 0 years old, single education at the undergraduate level. Own business or owner Earn between 50,000baht and up living in the central region. Most have never experienced before, used cars. There are more than two cars, household appliances and cars, plans to buy a car for a period of 4-5 months, the demand for cars SUV / PPV budget to buy a car. 300,001- 400,000baht
2. Factors affecting the decision to buy a used car, consumers in fans of SN Number One Auto factor in purchasing decisions in most every aspect. Sort Descending By considering each factor No. 1 form factor. No. 2 factor gear. No.3 factors on the rate of fuel consumption. No.4consecutive year of production factors. No. 5factors of distance running. No. 6 Factors color. No. 7 Factors accessories. No. 8 factors, the history of the automobile. No. 9cleanliness factor. No. 10on the price factor. No. 11on the engine size.
3. Online affecting the used car buying decision of consumers to the company’s fan page. SN Number One Auto found that overall priority at the highest level. By considering each factor No. 1 factor to remember, because the media can provide information of each car. No. 2 media can stimulate demand factors in buying a used car or not. No. 3 factors legible font size. No. 4 the media can answer any questions that you would like to complete. No. 5 factors can compare the features of each vehicle. Through social media, decided to buy it. No. 6 on the image displayed on the media meets reality. No. 7on the current media thickness trust that you decide to buy a used car. No. 8factors to help you find media more easily. No. 9on the promotion of interest. No. 10 show car is a factor in every corner
4. The behavior of consumers are expected to buy a used car, using online media as a consumer decision in fans of SN Auto Number One study found that the use of online media, the second frequency. The use of online media, online media, using Facebook to buy a car for most facebook / fanpage. Time-use online media to Buying Used Cars 1-2 hours / day during the time it takes for information to buy two cars for the period 18: 01- 21: 00and those who have influence in the decision. buying a car, most of the parents.
The issues of interest to the media. In the current online media have helped to find and help make decisions. In buying a used car consumer very much. The time-saving search Quick and easy For detailed specifications are required. Picture a clear and direct with reality. And promotions frequently. If owners take the 10 factors that are discussed in this research report. Developed to provide greater clarity to help your business succeed even more.
21. Optimizing transportation Bangkok Center SDO Company Limited
Bangkok Center SDO Company Limited and Wealimex Company Limited is distribution center of product under brand P&G, Pepsi, PZcussons and BAYGON around Bangkok and perimeter. Also, creating an marketing event at shops and shopping malls.
I worked at center SDO Conpany Limited and Wealimex Company Limited, in a sale department for internship. My job was to coordinate with customers and others departments. In order to, prepare document such as invpice, fill in the order, setting the bill, send purchasing order and etc. Furthermore, I had to take care of every procees until the customer received product and get the customer’s pleasure.
22. Use social media to increase sales
In present, social network is nationally and internationally expanded with various surrounding supported factors and it, therefore, becomes a marketing channel for drawing attention of the customers. It has made communication more convenient and faster and help expediting the process for obtaining required data and purchasing of products online. Cosmaplus Co., Ltd. is, therefore, seeing the great opportunity in using social Medias. We will increase adding more information about our products in social network to widely marketing our products, boost more sales and make our products more famous.
Cosmaplus Co., Ltd. is a company that imports cosmetic substances as well as purchases some from local suppliers to analyze and test in standard laboratory for discovering perfect ingredients for producing makeup and nourishing cream products. We focus on the requirement of the customers and develop the products that fulfill the satisfaction of our target customers. The sales department is currently visiting customers’ places in person to present the new products. However, we are seeing, now, the opportunity to use social Medias to load more necessary inputs about our products to the customers.
Cosmaplus Co., Ltd. is, now, having social Medias such as facebook, IG and company website to provide detailed information about our products to the customers with the aim to boost more sales. As our customers can learn about our products more conveniently and quickly, we expects to develop more and wider target groups and accomplishes highest benefit of sales including achieves more effective and productive operation.
23. Studying of customer’s satisfaction in purchasing at pecth tong yeng Wong Wian Yai Bamgkok
The satisfaction of customers who purchase jewelry case study of diamond, gold, silver zone Wongwienyai Bangkok purpose is 1) to study the customer satisfaction diamond, gold, silver 2) to guide the development and sales. customer service efficiency Using quantitative research 50 sets of questionnaires collected statistics used in this research is the average percentage for the standard deviation. The research shows, most of the respondents were female, aged 30-50 years employed. Personal income of 20,000 baht per month to the satisfaction of the diamond, gold, silver finds that overall satisfaction is at the highest level.
Keyword: satisfaction/ Customer trading/ accessories / pecth tong yeng
24. The analysis of the competitive environment produces plastic woven sacks Case Study: T. S. P-D poly Zack limited
T. S. P D polycarbonate, Ltd. is a manufacturer of plastic woven bags, which sells products to consumers, animal feed, chemical fertilizers to packaging. The study compared data from the competitive business of manufacturing plastic woven sacks. This report aims to make businesses competitive manufacturing plastic woven sack bags and to guide the company to decide on the marketing strategy. This means the project has to compete for the business of manufacturing plastic woven sack the company’s business from three different sites. As for competition in the business of manufacturing plastic woven sacks and bags. The benefit is not aware of the competitive business of manufacturing plastic woven sack bags and company information can be used to make strategic marketing.
Keywords: competition / manufacturing / sacks, plastic weave
25. Satisfaction of Using Diesel Engines of Downloy Diesel Company
This study aims to examine the satisfaction of using services in terms of product, price, place, and discount for customers of Downloy Diesel Company Limited.
The survey performed by using questionnaire with Cooperative Education in total 30 persons between May 30, 2016 to September 2, 2016. The results reveal that most customers are male. Their satisfaction level toward choosing the maintenance services from studying behavior of choosing maintenance services indicates that most of customers have chosen diesel-engine car accessories services with highest satisfaction level at 56.60%, followed by high level at 26.60 %, and moderate level at 16.80. Its importance is provided high level at 4.40 averagely.
For customers’ satisfaction who using the services of Downloy Diesel Company Limited in term of place, the study of satisfaction behaviors of customers who using services of Downloy Diesel Company Limited reveals that customer lounge provided by company had highest satisfaction at 63.3%, followed by high level at 20%, and moderate level at16.7 %. Its importance is provided high level at 4.43 averagely.
For customers’ satisfaction who using the services of Downloy Diesel Company Limited in term of reasonable price, the study of satisfaction behaviors of customers who using services of Downloy Diesel Company Limited reveals that most of customers have high satisfaction toward services of Downloy Diesel Company Limited in term of reasonable price at 50%, followed by highest level at 40%, and moderate level at 30 %. Its importance is provided highest level at 4.40 averagely.
For customers’ satisfaction who using the services of Downloy Diesel Company Limited in term of market promotion, the study of satisfaction behaviors of customers who using services of Downloy Diesel Company Limited reveals that most of customers have high satisfaction toward services of Downloy Diesel Company Limited in term of market promotion about customer discount at 60%, followed by highest level at 20%, and moderate level at 20 %. Its importance is provided highest level at 3.73 averagely.
Author: Naphaporn Chalad
Co-operative Education Preparation: Benjawan Bowonkulpa
Bachelor degree: Business Administration
Semester / Academic Year: 3/2558
26. The problem, requirements and guidelines for the development of Thai Bowing industry of the customers from BSQM Gropm Co.ltd.
Currently, Thai Boxing has evolved dramatically both at home and abroad. The promotion, development and preservation of Thai Boxing in Thailand are therefore necessary to perform promptly together with the solution of any problems in Thai Boxing industry. As a sequence, it is intended to study the problem, requirements and guidelines for the development of Thai Boxing industry of the 63 customers from BSQM Group Co.ltd. The duration of data collecting was from 30 May to 2 September 2559 whereas the data to be collect was specific through the use of in-depth interviews as a tool in three forms as follows: 1) the interview 2) a telephone interview; and 3) interview by answering questions through documents that the researcher had collected information for those interviewed.
The study concluded from in-depth interviews related to the problems, requirements and guidelines for the development of Thai Boxing industry the 7 aspects found that; 1) the driving of Thai Boxing in educational institutions, local governments and communities to set up a Thai Boxing course in schools as a required and elective course for all grad students; 2) the promotion and publicity plan for boxing worldwide by preparing the website of Thai Boxing International website with a variety of languages; 3 ) the motivation of Thai Boxing for SEA Games, Asian Games and Olympic Games by creating a plan and guidelines to promote cooperation between the relevant authorities and measures and direct the development process toward success in pushing the sport of Thai Boxing to the SEA Games, Asian Games and Olympic Games; 4 ) The optimization of welfare management for all Thai Boxing personnel around the country as a streamlined system for managing internal funds according to the principles of good governance; 5 ) The promotion of the conservation and development of Thai Boxing by applying the conservation principle boxing inserted in the curriculum of the National Thai Boxing; 6 ) the crisis of boxing to the integration of relevant departments of Thai Boxing organization for the unity and additional control measures or regulations and standards in the match and 7 ) The value creation in developing countries pushing for Thai Boxing to be clear career and develop a standard. These all are the suggested strategy for developing Thai boxing industry to be successful in the future.
Author: Araya Nirasaphai, English Aungsananuwut, Suphajak
Co-operative Education Preparation: Benjawan Bowonkulpa
Bachelor degree: Business Administration
Semester / Academic Year: 3/2558
27. The Factors Affecting the decision on purchasing the electric appliances of the customer of Mida Assets Public Company
Mida Assets Public Company Limited, Taling Chan Branch is a company selling the electric appliances in leasing with the amount of down payment and delivery the product the customers. The company’ direct marketing covers 4 provinces in some specific district, the researcher therefore improve the marketing strategy as a project study of the affecting factors on the decision on the electric appliance purchasing of the customers of Mida Assets Public Company Limited, at Taling Chan Branch to study the customers’ characteristic, behavior and factors affecting the product purchasing in Mida Assets Public Company Limited,, Taling Chan Branch. The research tool used in the study was the 180 sets of questionnaire and the duration of performance of cooperative education (30 May -2 September 2016) in four provinces namely SamutSakorn, NakhonPathom, PathumThani and PhraNakorn Si Ayutthaya. The statistics used for data analysis were frequency, percentage, arithmetic and standard deviation.
The result of the study concluded that the majority of the respondents are female, between 42-53 years of age, marital status, earning more than 10,000 baht per household monthly as an employee. The first three products to be purchased are a color TV, washing machine, refrigerator, respectively. The purchasing behavior found that the reasons for the decision because the product was new that family members influence purchasing decisions. The first three factors that influence the decision to purchase are affected by product that has been found to be popular today, production standards and beautiful patterns respectively. Considering the price, it found that the choices of price, the inferior to the quality of the product, and its lower price comparing to the same product in the market were the affecting factors respectively. The distribution channel (Place) found that staff can provide advice on the product as well, the comfortable multi-channel and the possible to communicate with the staffs quickly and easily. The Promotion found that conditions such as low down payment that attract more labor, the offering that the customer can accept and technically speaking to sell products were the affecting factors respectively.
Key word:Factors /Decision / The Factors Affecting the decision on purchasing
Author: Suwimon Thitiwisit, Apisara Usasang, Suphawan Panwilai
Co-operative Education Preparation: Benjawan Bowonkulpa
Bachelor degree: Business Administration
Semester / Academic Year: 3/2558
28. Thailand Dog and Pet Show EP.Doglympic Organization and Marketing Assessment at Central Plaza,West Gate
Central Pattana Public Company Limited, West Gate branch, is a company of a retail business group. It is a newly established large scale shopping center which provides complete range of services to the target groups residing in Nonthaburi Province and western part of Bangkok as well as the people living in another 8 provinces in central part and western part of Thailand. As group of families is the main target of the shopping center, different events are arranged every month. In this month, the event called “Thailand Dog and Pet Show EP. Doglympic” is being organized in imitation of Olympic Game happened this year with the purposes to 1) organize marketing event called Thailand Dog and Pet Show EP. Doglympic at Central Plaza, West Gate and 2) assess the marketing event called Thailand Dog and Pet Show EP. Doglympic arranged at Central Plaza, West Gate. The assessment was done by having the customers attended the event answer the questionnaires, then the collected data were analyzed to see if there is anything related to the event need to be improved or changed. The range of ages, favorite activities and event information receiving channels of the target groups were assessed for future marketing activity arrangement.
The results of the assessment showed that most of the customers were ladies with the ages of 31-40 years who were residing in Nonthaburi Province. They have got information about the event from the internet and facebook of the shopping center. The activities that the customers liked the most was “Dog and I mini marathon”. It was the running racing of various breed dogs. The activity helped generating new groups of customers and helped boosting the sales volume of the shops in the event and in the shopping center. It was also a great experience of the organizer on being able to successfully arrange the event included the dogs in the large shopping center.
Keyword : Event Organization / Marketing Activity Assessment / Central Plaza West Gate
Author: Chotika Pheuphea, Chananya Thaitipwittayakorn
Co-operative Education Preparation: Benjawan Bowonkulpa
Bachelor degree: Business Administration
Semester / Academic Year: 3/2558
29. Acquiring new customer and retain old customer of energy-saving motors product of Muller
ITM electric motor industry to distributors around the country in the current economic conditions and increased competition make the company to operations and process of acquiring new customers and expand old customer base and also analyzes the strengths, weaknesses, opportunities and threats of the product Energy efficient motors to guide for change the marketing strategy of the company. Summarized as follows:
The strengths of the electric motor Muller is to get standard of the production from Germany which have prominence in the production machinery and engines.Weakness is a lot of competitors and they have more experience. Made famous and recognized more. Opportunity of motor “MULLER” is a production base in China, the production of low-cost labor in the current economy. Threats is the perception in the industry is not widespread due to the lack of advertising and PR, including branding.Find the way to process of acquiring new customers and implementation of energy-efficient electric motors began to searching contact information for new customers and talk about the spec price and follow-up offering to use CRM applications track customers who are interested in the company.Learn the steps and continue expanding the existing client base and the conclusion of the survey old customers began by discover information from the CRM application of former clients who lost contact for a long time questioned the use of its products and for the interest that customers have to make changes or use company product to offer new products to customers, And offer new products to customers and take care of customers with heart alway.The results showed that the company should adjust its strategy to offer products to suit individual customer level For the benefit of customers. Company should organize campaigns closely with clients to build relationships with customers. Doing activities together for good relationships to retain customers and make the company’s sales increased.
Author: Jatiya Wipha, Karnpicha Nimmanprechakul, Preeya Achhan
Co-operative Education Preparation: Benjawan Bowonkulpa
Bachelor degree: Business Administration
Semester / Academic Year: 3/2558
30. The study of customer satisfaction toward the service staff at The Mall department Store (Thapha branch) after attended the service master training
The study of customer satisfaction toward the service staff at The Mall department Store (Thapha branch) after attended the service master training with the purpose to 1) compare the stisfaction of the cutomers before and after the staff of The Mall department Store (Tapha branch) attended service master training and 2) study about the staff development to meet with customers’ satisfaction. Quantitative Research has been applied to collect data with 50 sets of questionaires. The statistic tools used were mean, percentage and standard deviation. The reserch result revealed that most of the samples were females with the age of 21 – 30 years old and were the school and university students with personal income of 10,000 – 25,000 Baht per month. It was found that the customers’satisfaction toward the service of the staff of The Mall, Ta Pra branch, was at excellent level.
Keyword : Satisfaction/ Customers/ before and after service master training/The Mall department Store (Tapha branch).
Author: Polrat Themmasakda, Waranya Rattanaoutaiwong
Co-operative Education Preparation: Varaporn Limpremwattana
Bachelor degree: Business Administration
Semester / Academic Year: 3/2558
31. Promotion of Yong Bull men’s wear at The mall Shopping center Thapra
The study on “ Promotion of Yong Bull men’s wear at The mall Shopping center Thapra ” aims to study the product promotion of Young Bull men’s wear and study the buying behavior for Young Bull men’s wear. The quantitative research was used to collect the data from 100 samples of questionnaire. The statistics used for this research were average, percentage and standard deviation. The research result showed that most of samples are male whose ages are between 21-25 and 26-30 years old. Their occupations are employee with salary of 10,000-15,000 baht. The buying behavior for Young Bull men’s wear showed that most samples bought polo shirt of Young Bull men’s wear with the frequency of 1-2 polo shirts. The reason for buying decision on Young Bull men’s wear is friend recommendation and they preferred to buy them at the Mall department store. The people influence their buying decision on Young Bull men’s wear is himself. The promotion evaluation of men’s wear, Young Bull brand, of the Mall department store showed that public relations, advertisement and direct marketing were evaluated by respondents on overall image at moderate level. Selling by salesman was evaluated by respondents on overall image at highest level. Respondents evaluated sales promotion on overall image at high level.
Key words: promotion/ Young Bull men’s wear/ The Mall shopping center Thapra.
Author: Alisa Limnakkha, Jiraporn Koedsombool
Co-operative Education Preparation: Varaporn Limpremwattana
Bachelor degree: Business Administration
Semester / Academic Year: 3/2558