Digital Marketing Intern at Phyathai 3 Hospital: The Journey of Learning

Abstract

This internship report examines the challenges and opportunities in Phyathai 3 Hospital’s international digital marketing strategy, with a focus on improving its outreach to global patients. The hospital currently faces difficulties in delivering culturally relevant and targeted advertising to specific international markets, partly due to reliance on local content adapted by AI tools and limited resources for the international marketing team. Through qualitative research involving semi-structured interviews with key marketing personnel, this study explores the real-world issues encountered in content creation, audience engagement, and campaign execution. Findings reveal a need for region-specific materials, greater autonomy for the international marketing team, and clearer communication channels with prospective patients. Based on these insights, practical recommendations are proposed, including developing tailored digital content, launching a dedicated international website, and increasing educational resources for foreign patients. This report highlights how addressing these gaps can enhance the hospital’s global presence and competitiveness in the medical tourism industry, while also offering valuable learning experiences for the intern in healthcare marketing.

Keywords: digital Marketing, journey of learning, Phyathai

Ti Kyi Lin 6408000020, Advisor by Mr. MD.Sabbir Hossain, บธ.บ. (ธุรกิจระหว่างประเทศ) – B.B.A. (International Business), วิทยาลัยนานาชาติ (International College), หลักสูตรบริหารธุรกิจบัณฑิต สาขาวิชาธุรกิจระหว่างประเทศ (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in International Business (International Program), 2/2567 (2024)