| Title: | Effect of Green Human Resource Management on Corporate Environmental Performance: The Mediating Role of Green Innovation and Organizational Citizenship Behavior in Chinese Telecom Enterprises |
| Author: | Chen Haiyun |
| Advisor: | รศ.ดร. เฉลิมเกียรติ วงศ์วนิชทวี – Assoc. Prof. Dr. Chalermkiat Wongvanichtawee, ดร.ภัสสรกันต์ ทรัพย์มหาโชค – Dr. Pattsornkun Submahachok |
| Degree: | Doctor of Philosophy Program in Management |
| Major: | Ph.D. in Management |
| Faculty: | Graduate School |
| Academic year: | 2568 (2025) |
| Published: | ตีพิมพ์ในวารสาร (Journal Name) Journal of Multidisciplinary in Humanities and Social Sciences (JMHS), Nov-Dec 2026, Vol.9 No.6 Click |
Abstract
This study examined how green human resource management (GHRM), green innovation (GI), and organizational citizenship behavior (OCB) affect corporate environmental performance (CEP) in Chinese telecommunication enterprises, and tested whether GI and OCB mediate the relationship between GHRM and CEP.
A mixed-methods design was used: a quantitative survey of 369 employees from multiple Chinese telecommunication companies, and qualitative semi-structured interviews with managers and staff.
Quantitative results showed that GHRM, GI, and OCB each had significant positive effects on CEP, with GI exerting the strongest direct influence. OCB contributed to CEP both directly and indirectly by promoting GI. The effect of GHRM on CEP was largely mediated through OCB and GI, indicating that HR practices primarily improve environmental outcomes by fostering voluntary pro-environmental behavior and innovation. Qualitative findings corroborated and enriched the quantitative results, revealing that sustainability-aligned recruitment, training, performance appraisal, and incentives cultivate an environmental responsibility culture and enable employee participation in green innovation. Together, the findings highlight the synergistic mechanism by which strategic HR practices, employee voluntary behaviors, and innovation jointly enhance environmental performance. The study contributes to theory by clarifying mediation pathways and offers practical implications for telecommunication firms seeking to improve sustainability through integrated HR and innovation strategies.
Keywords: green human resource management, corporate environmental performance, green innovation, organizational citizenship behavior
6319202004 Chen Haiyun, 2568 (2025). Advisor: รศ.ดร. เฉลิมเกียรติ วงศ์วนิชทวี และดร.ภัสสรกันต์ ทรัพย์มหาโชค- Assoc. Prof. Dr. Chalermkiat Wongvanichtawee & Dr. Pattsornkun Submahachok, ดุษฎีนิพนธ์ (Dissertation), Effect of Green Human Resource Management on Corporate Environmental Performance: The Mediating Role of Green Innovation and Organizational Citizenship Behavior in Chinese Telecom Enterprises, ตีพิมพ์ในวารสาร (Journal Name), Journal of Multidisciplinary in Humanities and Social Sciences (JMHS), Nov-Dec 2026, ปริญญาเอก (Doctorate Degree), บัณฑิตวิทยาลัย (Graduate School), ปรัชญาดุษฎีบัณฑิต สาขาวิชาการจัดการ – Doctor of Philosophy Program in Management, ปร.ด. การจัดการ – Ph.D. in Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
