Project Title : Increase the sales channel of Montre Travel and Transport Service through Facebook as one of the digital marketing
By : Lalita Lunthaisong, Kullyanuch Thongfueng, Mr.Supattra Huabjaroen
Advisor : Mr.Supattra Huabjaroen
Degree : Bachelor of Arts in Tourism Studies
Major : Tourism Studies
Faculty : Liberal Arts
Semester / Academic year : 2 /2016
Abstract
This project aims to increase the sales channel of Montre Travel and Transport Service through Facebook, as one of the digital marketing at Montre Travel and Transport Service’s Facebook Page. This includes an increase the number of people who get access to the page for Montre Travel and Transport Service as the page has never been updated for a long time in order not to lose any selling opportunity. The authors therefore created this project and compared the page before and after improvement. The sale volume of Montre Travel and Transport Service between August 2016 and August 2017 were compared as well.
The study found that the improvement of the company’s Facebook page was satisfied with an increase of 1,475 visitors from 314 and sales in August 2017 to 187,250.25 compared with August 2016 with net profit of 170,000 baht.
Keywords: Increasing sales channels through digital marketing, Facebook channels.
Increase the sales channel of Montre Travel and Transport Service through Facebook as one of the digital marketing
Faculty of Liberal Arts, Siam University, Thailand