| Title: | Navigating International Marketing in Healthcare: My Internship Experience at Phyathai 3 Hospital |
| Author: | Mr. Ajoku Christian Ifeanyi |
| Advisor: | ดร.หญิง ซานี่ – Dr. Yhing Sawheny |
| Degree: | Bachelor of Business Administration Program in Hotel and Tourism Management (International Program) |
| Major: | B.B.A. (Hotel and Tourism Management) |
| Faculty: | วิทยาลัยนานาชาติ (International College) |
| Semester/Academic year: | 1/2567 (2024) |
Abstract
The primary objective of this cooperative education report is to give a general overview of my internship experience at Phyathai 3 Hospital as an international marketing officer, my roles and duties, my collaboration with team members, my contributions as an international marketing officer to Phyathai 3 hospital.
The fundamental objective of my internship was to implement my theoretical knowledge and an on-the-job training to gain more practical knowledge and insight about international marketing, to objectively assist the hospital in creating a new market, expanding and extending the reach of their brand awareness to international markets, and running digital ad campaigns on various social media platforms. I also employed traditional marketing strategies and tactics by sharing flyers.
During the internship, I tried to form a collaborative partnership with NIDO (Nigerians in Diaspora Organization). Additionally, I made conscious efforts to run a marketing campaign both traditionally and digitally on a social media platform – reddit.
Keywords: Phyathai 3, Collaborative Partnership, International Marketing, Traditional Marketing
ดร.หญิง ซานี่ – Dr. Yhing Sawheny, บธ.บ. (การบริหารการโรงแรมและการท่องเที่ยว) – B.B.A. (Hotel and Tourism Management), วิทยาลัยนานาชาติ (International College), บริหารธุรกิจบัณฑิต สาขาวิชาการบริหารการโรงแรมและการท่องเที่ยว (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Hotel and Tourism Management (International Program), 3/2566 (2023)