Study on Success Factors of Thai Lion Air Services

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Project Title  :  Study on Success Factors of Thai Lion Air Services
By                     :  Pornrawin Sukklad
Advisor          :  Pattaraporn Jiramahapoka
Degree           :  Bechelor of Arts in Tourism Studies
Major             :  Tourism Studies
Faculty          :  Liberal Arts
Semester / Academic year   :  2 /2016


Abstract

From the worker Cooperative Education in line with airline Lion Air Thailand on January 5, 2560 – April 28, 2560 for 4 months. Was assigned to work in the department Passengers ground service in the Check- In, Gate and Lost. In practice it is found. The service is extremely important to the satisfaction of passengers using the service because it is closer to the front passengers directly. Passengers can make an impression or not Depending on the situation encountered. Creating the impression that Passengers will be satisfied and wanting to come back for more the next time. The results of the inquiry passengers using the services of the airline Lion Air Thailand by conducting questionnaires about ” Questionnaire on corporate image and customer satisfaction in the service airline Lion Air Thailand (Thai Lion Air)”.

The results were as follows:

Users airline Thai Lion Air agreed in the image of the airline Thai Lion Air is divided into : 1Thai Lion Air is an airline that has a high price, And moderate 2) Thai Lion Air has a high safety standards, the image of the airline, In the level of agree. 3) Thai Lion Air is the airline of Thailand to Thailand, In the level of agree. 4) Thai Lion Air has social activities to continue, In the level of agree. 5) Thai Lion Air flight number and schedule appropriate, In the level of agree. 6) Thai Lion Air has a flight range of services at a fixed time schedule, In the level of agree. 7) Thai Lion Air has served quickly. Steps to take appropriate services, In the level of agree. 8) Thai Lion Air ground staff with courtesy and a great personality, In the level of agree. 9)Ground staff provide services to active, energetic and willing to serve, In the level of agree. 10) Ground staff provide a professional. In the level of agree. 11) Ground staff provide service Warmly, friendly and easily accessible, In the level of agree. 12 ) Ground staff are polite and cheerful, In the level of agree. 13) Ground staff treat all passengers equally, In the level of agree.

In addition, The study demographic Found that most of the passengers who use the service are more female than male. In the age range 31-40 years, mostly in graduate courses. And a professional staff of NGOs which most of the passengers using the airline Thai Lion Air to travel, to travel in one year, the average passenger service airline Thai Lion Air, compared with other airlines. Thai Airways Thai Lion Air passenger services on average 2- 5 times per year, the most important factor affecting the decision of passengers using the services of the airline Thai Lion Air is the list of promotions. Thai Lion Air airline passengers and 79 percent would recommend it to others to use the services of the airline Thai Lion Air.

Keywords:  Thai Lion Air Services


Study on Success Factors of Thai Lion Air Services

Faculty of Liberal Arts, Siam University, Thailand
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