Communication and Liaison Strategy between Parents & Premier International IB Continuum School

Citation

Shrestha, Aashreya. (2022). Communication and Liaison strategy between parents & Premier International IB Continuum School. (Cooperative Education). Bangkok: Siam University.

Abstract

This report, “Communication and Liaison Strategy between Parents & Premier International IB Continuum School,” focuses on the relationship and communication between the parents and Premier International IB Continuum School. The study’s objectives include: 1) To gain knowledge about communication and marketing strategies; 2) To apply the knowledge gained from studying marketing; 3) To identify the problems faced by Premier International IB Continuum School; 4) To suggest solutions to the company regarding the problems. Established in 2007, Premier International IB Continuum School is one of Nepal’s finest educational institutions. Distinguished as Nepal’s first and only IB continuum school, it embraces a progressive approach to learning, prioritizing hands-on experiences over traditional educational methods. I was assigned to work as a communication and admission intern starting on 2nd February 2023. My main role was establishing a personal connection with parents and understanding their needs, concerns, and expectations, tailoring the communication accordingly. Throughout my experience, I learned the significance of effective communication and liaison in developing positive relationships with parents and building their trust and confidence.

The entire co-op journey was a valuable learning experience, and I look forward to applying the lessons learned in my future endeavors.

Keywords: communication, marketing, Premier International IB Continuum School, building relationship, retention.

Communication and Liaison Strategy between Parents & Premier International IB Continuum School

Faculty of Business Administration, Siam University, Bangkok, Thailand