Study of Client Acquisition Strategy Through Personal Selling

Last modified: June 23, 2023
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Project Title: Study Of Client Acquisition Strategy Through Personal Selling
Author: Ms. Ujjwata Gautam
Advisor: Ms. Yhing Sawheny
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2022


Gautam, Ujjwata. (2022). Study of client acquisition strategy through personal selling (Cooperative Education). Bangkok: Siam University.


This cooperative report entitled “Study of Client Acquisition Strategy Through Personal Selling” was carried out at Garud Support Services Pvt. Ltd. In this unified education report, I have demonstrated my knowledge of the client acquisition strategy through personal selling, and how I effectively implement it in my professional field of work. The objective of the study includes: (a) To study and understand the functioning of a large corporation, (b) To implement theoretical knowledge learned in the real world (c) to Expand my professional network and build professional relationship and contacts (d) To enhance my leadership, communication, team working skills. To the objectives of the study, I was responsible for investigating interesting ways to market the business, acquire new clients, and maintain a good relationship with existing clients. Throughout the internship, I learned the outline and analysis of acquiring, retaining, and marketing customers have to be done in the right way. This study provides a detailed explanation of the duties and responsibilities that were assigned during my cooperative education. Any problems that arose were resolved along with the team which enhanced my learning and skills. By working diligently for the organization, I improved my time management skills and sense of responsibility. This practical program also gave me valuable insight into various functions, such as approaching people, how the operation runs in the real world, and what kind of marketing appeals to people in Nepal.

Keywords: Relationship Marketing, Service Marketing, Customer retention, Strategies, Selling.

Study Of Client Acquisition Strategy Through Personal Selling

Faculty of Business Administration, Siam University, Bangkok, Thailand

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