Title: The Impact of Green Supply Chain Management on Corporate Competitiveness of Byhealth Co., Ltd
Author: Shen Zhihua
Advisor: Assoc. Prof. Dr. Qiu Chao
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 8th STIU International Conference “TechVision Leadership: Fostering Social Sustainability” July 4-5 2024 (pp.767-775) Proceedings PDF
Abstract
With the continuous development of the economy and the prevalence of environmental protection concepts, traditional supply chain management could no longer adapt to the strategic planning of enterprises pursuing environmental protection and green development, resulting in the emergence of green supply chain management. Green supply chain management considers environmental and green development factors on the basis of traditional supply chain management, adapts to market demand, and is conducive to sustainable development of enterprises. Therefore, the production and operation process of enterprises must introduce green supply chain management. This study aimed to investigate the impact of customer service, environmental performance, business processes, social responsibility on corporate competitiveness of Byhealth Co., Ltd.
Based on the theory of sustainable development, this study adopted a quantitative research method to conduct a questionnaire survey on the relationship between green supply chain management and corporate competitiveness of Byhealth Co., Ltd. A total of 200 questionnaires were distributed in this survey, and 185 valid questionnaires were collected. The final conclusion is that: customer service, environmental performance, business processes, social responsibility all have a positive affect on corporate competitiveness of Byhealth Co., Ltd.. In order to enhance corporate competitiveness, it is necessary for Byhealth Co., Ltd. to establish green supply chain management awareness and culture while strengthening supplier cooperation and management, and continuously innovating green technologies and management methods.
Keywords: green supply chain management, corporate competitiveness, Byhealth Co., Ltd
The Impact of Green Supply Chain Management on Corporate Competitiveness of Byhealth Co., Ltd /
6417195412 Shen Zhihua 2567 (2024) The Impact of Green Supply Chain Management on Corporate Competitiveness of Byhealth Co., Ltd สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University