Title: A Case Study of Huawei’s Internationalization Strategy Based on Resource-Based View
Author: Li Hui
Advisor: Dr. Liao Zhigao
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 8th STIU International Conference “TechVision Leadership: Fostering Social Sustainability” July 4-5 2024 (pp.1907-1917) Proceedings PDF
Abstract
In the context of global economic integration, Huawei’s strategic pursuit of international expansion has become pivotal for maintaining its competitive edge in the Information and Communication Technology (ICT) industry. However, Huawei faces significant challenges in resource integration, market entry strategies, and sustaining technological innovation, which impact its international market competitiveness. The objectives of this study were: 1) To examine the relationship between Huawei’s resource integration capability and its international market competitiveness, 2) To examine the relationship between Huawei’s market entry strategy and its international market competitiveness, 3) To examine the relationship between Huawei’s technological innovation and its international market competitiveness.
Using a quantitative research approach, the study employed a questionnaire survey to collect data from 350 Huawei employees and industry experts. After data cleansing, 320 valid responses were analyzed. The study’s findings confirmed all three hypotheses demonstrating that resource integration capability, market entry strategy, and technological innovation significantly enhance Huawei’s international market competitiveness. Specifically, the ability to effectively integrate and utilize resources, adapt to diverse market conditions, and sustain continuous innovation are critical factors of Huawei’s success in global markets.
Based on these insights, the study recommends that Huawei should enhance its resource integration practices by investing in advanced management systems and fostering robust internal communication. Additionally, adopting a flexible and adaptive market entry strategy through comprehensive market research and strategic alliances is crucial. Lastly, prioritizing technological innovation by increasing R&D investments and focusing on sustainable technologies will ensure Huawei’s long-term competitive advantage.
In conclusion, this research provides valuable empirical evidence and strategic recommendations to bolster Huawei’s competitive position in the global ICT landscape, addressing current challenges and paving the way for future growth and f format success.
Keywords: resource-based view, resource integration capability, market entry strategy, technological innovation, internationalization
A Case Study of Huawei’s Internationalization Strategy Based on Resource-Based View /
6317195879 Li Hui 2567 (2024) A Case Study of Huawei’s Internationalization Strategy Based on Resource-Based View สารนิพนธ์ (Independent Study), Advisor: Dr. Liao Zhigao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University