Title: A Study of the Motivation for the Corporate Social Responsibility Accounting Information Disclosure of Hongxiang Group
Author: Wang Yihua
Advisor: Dr. Zhang Li
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 1st Thailand-Sino International Conference and The 17th National and International Academic Conference “New Quality Productive Forces and Sustainable Innovation” 14-16 November 2024 (pp.800-810) Click PDF
Abstract
Currently, there is limited understanding of how Hongxiang Group’s corporate social responsibility (CSR) accounting information disclosure is influenced by its internal factors, which presents a gap in the literature and practice. This study aims to explore the motivation behind Hongxiang Group’s CSR accounting information disclosure, focusing on internal management values, financial performance, corporate reputation, and key stakeholders. The objectives of the study are :1) To examine the impact of internal management values on the level of corporate social responsibility (CSR) accounting information disclosure of Hongxiang Group; 2) To examine the impact of financial performance on the level of corporate social responsibility (CSR) accounting information disclosure of Hongxiang Group; 3) To examine the impact of corporate reputation on the level of corporate social responsibility (CSR) accounting information disclosure of Hongxiang Group; 4) To examine the impact of key stakeholders on the level of corporate social responsibility (CSR) accounting information disclosure of Hongxiang Group.
A quantitative research method was adopted. The target population included stakeholders involved in or affected by Hongxiang Group’s CSR practices, including senior management, employees, investors, consumers, and industry experts. A questionnaire survey was conducted resulting in 200 valid responses collected through a purposive sampling method. The findings reveal that: 1) Internal management values significantly influence the level of corporate social responsibility (CSR) accounting information disclosure of Hongxiang Group, highlighting the critical role that management decisions play in shaping transparency and accountability in CSR reporting; 2) Financial performance has a significant impact on the level of CSR accounting information disclosure of Hongxiang Group, indicating a connection between financial health and transparency in CSR accounting information reporting; 3) Corporate reputation significantly affects the level of CSR accounting information disclosure of Hongxiang Group, emphasizing the key role that reputation plays in the disclosure decision-making process; 4) Key stakeholders significantly influence the level of CSR accounting information disclosure of Hongxiang Group, reflecting the impact of stakeholder demands on the company’s disclosure decisions.
By examining the internal management values, financial performance, corporate reputation, and key stakeholders, the study provides a comprehensive understanding of the drivers behind CSR accounting information disclosure and how the disclosure impacts the company’s business performance and relationships with key stakeholders. Recommendation:1) Enhancing CSR accounting information disclosure; 2) Improve government and regulatory levels; 3) Improve market competition demand; 4) Strengthen the stakeholder level.
Keywords: internal management values, financial performance, corporate reputation, key stakeholders, CSR accounting information disclosure
A Study of the Motivation for the Corporate Social Responsibility Accounting Information Disclosure of Hongxiang Group /
6617195422 Wang Yihua 2567 (2024) A Study of the Motivation for the Corporate Social Responsibility Accounting Information Disclosure of Hongxiang Group สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University