| Title: | Marketing Strategies and Digital Engagement at Sustainability Solution |
| Author: | Mr. Abhinav Shakya |
| Advisor: | Mr. Bikash Dahal |
| Degree: | บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Academic year: | 2/2567 (2024) |
Abstract
This report provides an overview of my internship as a marketing intern at Sustainability Solutions from February 1 to May 30. The main objective was to gain hands-on experience in digital marketing and business strategy by applying theoretical concepts to real-world scenarios.
My responsibilities included updating the company’s website to improve user experience, managing the database for operational efficiency, and handling social media platforms to boost engagement and brand visibility. I also contributed to the development of a strategic marketing plan aimed at enhancing market positioning and outreach. Taking initiative, I drafted a comprehensive business strategy focused on expanding the company’s ESG consulting services, outlining clear objectives, actionable steps, and measurable outcomes. I presented this plan to management, addressing feedback and explaining the rationale behind each strategy.
Through these tasks, I enhanced my skills in digital marketing, content management, data analysis, and strategic planning. I also gained valuable insights into consumer behavior, brand management, and the growing importance of ESG. Although I initially struggled with website management due to limited experience, my colleagues supported me in learning WordPress, an invaluable skill for the future.
Overall, this internship was a valuable learning experience, bridging the gap between academic knowledge and real-world marketing applications. The report outlines my key contributions. challenges faced, and lessons learned, offering insights that may benefit future interns and the organization itself.
Keywords: marketing, sustainability, digital marketing, business strategy, user experience, database, social media, strategic plan, ESG, WordPress, content management, data analysis, consumer behavior, brand management.
Mr. Bikash Dahal, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2567 (2024)
