Driving Sales Excellence at Soori Technology: Integrating Strategy, Outreach, and Innovation

Abstract

This report offers a thorough account of cooperative education experience at Soori Technology, a developing electronics and IT company situated in Kathmandu, Nepal. Duties as a sales intern included monitoring customer databases, facilitating client conversations, assisting with lead generation, and participating in digital outreach campaigns. The internship provided opportunities to enhance client interaction strategies, apply effective sales techniques, and gain practical knowledge of both B2B and B2C selling strategies. Active participation in internal meetings supported the alignment of sales goals with marketing initiatives. Responsibilities also involved creating cold outreach materials and contributing to the development of digital lead tracking systems using Google Sheets and Forms. Coordination with the accounts and product teams helped ensure accurate client proposals and efficient after-sales service processes. This report highlights how structured lead management, personalized client interactions, and digital organization tools can significantly improve sales performance in a competitive tech market. It emphasizes the importance of consistent communication, data-driven planning, and the application of classroom knowledge to fast-paced, real-world sales environments within Nepal’s growing IT and electronics sector.

Keywords: Sales internship, B2B sales, client engagement, lead generation, sales strategy, digital outreach

ดร.วรรณรัตน์ วัฒนานิมิตกูล – Dr. Wannarat Wattananimitkul, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2567 (2024)