Business Model Innovation in Dynamic Capabilities for Tea Enterprises Competitiveness in Sichuan, China

Abstract

     In the context of growing globalization and escalating market competition, tea enterprises in Sichuan, China, encounter challenges in maintaining and enhancing their competitiveness. This study investigates the interplay between dynamic capabilities, business model innovation (BMI), and the competitiveness of Sichuan tea enterprises. Using a Structural Equation Model (SEM), the research examines 10 representative tea enterprises in Sichuan. The findings reveal that dynamic capabilities significantly influence these enterprises’ competitiveness and BMI. Furthermore, BMI serves as a partial mediator in this relationship, reinforcing competitive advantage through improvements in value proposition, value creation, and value capture. These findings contributeto theory and practice by offering strategic insights into how Sichuan tea enterprises can leverage dynamic capabilities and BMIto strengthen their market position.

Keywords: Dynamic capability, Business Model Innovation,competitiveness, Structural Equation Model (SEM), Sichuan Tea Enterprises

รศ.ดร. เฉลิมเกียรติ วงศ์วนิชทวี – Assoc. Prof. Dr. Chalermkiat Wongvanichtawee, ดร.บุรินทร์ สันติสาส์น – Dr. Burin Santisarn และดร.กานต์จิรา ลิมศิริธง – Dr. Karnjira Limsiritong. 2568 (2025). Business Model Innovation in Dynamic Capabilities for Tea Enterprises Competitiveness in Sichuan, China. บทความ (Paper). ปริญญาเอก (Doctorate Degree). บัณฑิตวิทยาลัย (Graduate School). ปรัชญาดุษฎีบัณฑิต สาขาวิชาการจัดการ – Doctor of Philosophy Program in Management. ปร.ด. การจัดการ – Ph.D. in Management. Bangkok: Siam University