| Title: | Creative Marketing Communication Strategies in the Travel Industry: A Case Study of Arihant Company Thailand |
| Author: | Annanya Pradhan |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration) |
| Semester/Academic year: | 3/2567 (2024) |
Abstract
This internship report presents a comprehensive analysis of my professional learning experience as a Marketing Intern at Arihant Thailand, a Thailand-based travel and tourism agency specialising in B2B services for Indian customers. The purpose of this report is to document the tasks I performed, the skills I developed, and the strategies I implemented during my internship from July to December. The study provides an overview of the company profile, organisational structure, my job role, and the marketing communication activities I executed—particularly in social media content creation, video editing, client communication, and promotional email campaigns. A detailed SWOT analysis is included to evaluate the internal and external factors influencing the company’s marketing performance. The report also highlights the major challenges I encountered, such as language barriers, cultural differences, high creative demands, and the pressure to maintain accuracy in all social media materials due to their public visibility. It further evaluates my problem-solving techniques, skill development, and the practical application of academic knowledge in a real-world environment. The outcomes of this internship demonstrate significant growth in digital marketing, content creation, professional communication, time management, and adaptability in a multicultural work setting. The report concludes with reflections, recommendations, and key learnings relevant to future career development and academic enhancement.
Keywords: Tourism Marketing, Social Media Content Creation, B2B Travel Industry, Marketing Communication, Canva, CapCut, Client Handling, SWOT Analysis, Digital Marketing Internship, Thailand Tourism
Mr. Ashutosh Mishra, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2567 (2024)
