| Title: | A Comprehensive Exploration of Marketing and Product Development in the Smart Technology Sector |
| Author: | Mr. Mohit Bahadur Shrestha |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | ฺB.B.A. Marketing (International Program) |
| Faculty: | Business Administration) |
| Semester/Academic year: | 3/2567 (2024) |
Abstract
This cooperative education report summarizes my internship experience as a Marketing Intern at Digital Focus Co., Ltd., a leading smart technology company in Thailand specializing in AIoT and surveillance solutions. The report outlines the tasks I performed, including market research, competitor analysis, product localization, technical translation, and marketing presentation development across multiple product categories such as smart intercom devices, EEG wellness technology, solar-powered surveillance, and AI voice assistant systems. It highlights key challenges encountered during the internship such as managing inconsistent technical data, simplifying complex product features, handling bilingual documentation, and aligning marketing content with engineering accuracy and explains the problem solving approaches I used to overcome them. The internship allowed me to apply academic marketing concepts in a real-world setting while strengthening my professional skills in communication, critical thinking, time management, and cross department collaboration. Overall, the experience significantly enhanced my understanding of marketing in the smart technology sector and contributed to my personal and professional development.
Keywords: AIoT Marketing, Product Localization, Technical Translation, Smart Technology Sector
Mr. Ashutosh Mishra, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2567 (2024)
