June 19, 2026
| Title: | Data Management and Market Analysis Practices at Nepal Tea Development Corporation Limited (Tokla Tea) |
| Author: | Muskaan Goyal |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Year: | 2/2568 (2025) |
Abstract
This cooperative education report entitled “Data Management and Market Analysis Practices at Nepal Tea Development Corporation Limited (Tokla Tea)” highlights my experiential learning journey as an MIS Intern at Nepal Tea Development Corporation Limited (Tokla Tea). The internship provided practical exposure to data management, reporting, sales analysis, research activities, software coordination, and organizational operations within a professional business environment.
During the internship period, I was involved in handling province-wise and dealer-wise sales reports, HORECA sales data entry, yearly log maintenance, TDS reporting, BigMart invoice and purchase order entries, and documentation management. I also conducted competitor analysis and market research for the HORECA and bulk tea segments using marketing tools such as SWOT Analysis, Kapferer’s Brand Identity Prism, and Performance-Perception Matrix. In addition, I participated in field visits to retail outlets such as BigMart, Sales Berry, and Suiro Teas to observe product placement, customer preferences, and market competition.
The internship also provided me with the opportunity to coordinate with the Bortree software team regarding operational data management and technical communication. Through these activities, developed practical skills in data analysis, communication, teamwork, leadership, problem- solving, and professional coordination. This co-op experience helped me bridge the gap between academic learning and real organizational practices while improving my technical, analytical, and interpersonal skills. Overall, the internship provided valuable practical exposure to business operations, market analysis, and data-driven decision-making processes within the tea industry.
During the internship period, I was involved in handling province-wise and dealer-wise sales reports, HORECA sales data entry, yearly log maintenance, TDS reporting, BigMart invoice and purchase order entries, and documentation management. I also conducted competitor analysis and market research for the HORECA and bulk tea segments using marketing tools such as SWOT Analysis, Kapferer’s Brand Identity Prism, and Performance-Perception Matrix. In addition, I participated in field visits to retail outlets such as BigMart, Sales Berry, and Suiro Teas to observe product placement, customer preferences, and market competition.
The internship also provided me with the opportunity to coordinate with the Bortree software team regarding operational data management and technical communication. Through these activities, developed practical skills in data analysis, communication, teamwork, leadership, problem- solving, and professional coordination. This co-op experience helped me bridge the gap between academic learning and real organizational practices while improving my technical, analytical, and interpersonal skills. Overall, the internship provided valuable practical exposure to business operations, market analysis, and data-driven decision-making processes within the tea industry.
Keywords: Data Management, Sales Analysis, Market Research, HORECA, Bortree Software, Reporting, Competitor Analysis, Coordination, Documentation Management
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