June 19, 2026
| Title: | Building Brands in Modern Lifestyle Industries: A Digital Marketing and Consumer Engagement Experience at Vaidya Group |
| Author: | Kriti Chaudhary |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Year: | 2/2568 (2025) |
Abstract
This report presents my 16-week Cooperative Education Internship experience at Vaidya Group, where I worked as a Marketing Intern across VITÀVIE Aesthetics & Anti-Aging Clinic, VIRTÚ Authentic, and VETRA Motor. The internship provided practical exposure to digital marketing, content creation, brand communication, e-commerce support, website planning, and market research. At VITÀVIE, I supported social media content, campaign planning, educational video concepts, and personal branding for Dr. Garima Shrestha. At VIRTÚ, I assisted with the ongoing Daraz store setup, product listings, skincare content, and digital branding. During the second half of the internship, I also contributed to VETRA Motor through early-stage market research on Nepal’s electric scooter market. Overall, this internship helped me apply classroom knowledge to real business situations and strengthened my technical, creative, analytical, and professional skills in marketing.
Keywords: Cooperative Education, Vaidya Group, Digital Marketing, Content Creation, E- commerce, Brand Communication, Aesthetic Healthcare, Skincare Marketing, Market Research.
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