June 20, 2026
| Title: | Enhancing Strategic Communication at Adam Smith International Nepal |
| Author: | Kashvi Shakya |
| Advisor: | ดร.หญิง ซานี่ – Dr. Yhing Sawheny |
| Degree: | บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Year: | 2/2568 (2025) |
Abstract
This report presents the overall learning experience and practical exposure gained during the cooperative education internship at Adam Smith International Nepal (ASI), an international development International Non-Governmental Organisation (INGO) that works with governments and development partners to strengthen governance systems and improve public service delivery. This cooperative education report presents my practical experience as a Communications Intern, highlighting the application of marketing communication principles in an international development setting. The main objectives of this internship were: (1) to apply theoretical knowledge of marketing and communication in a professional environment, (2) to understand the role of strategic and visual communication in development organisations, and (3) to gain practical experience in designing communication materials and supporting documentation. My major responsibilities included designing infographics, presentations, brochures, and briefs, formatting reports according to organisational standards, conducting research using various sources, supporting recruitment-related tasks, tracking sectoral news updates, and assisting with document revisions under the guidance of supervisors. The internship also provided opportunities to attend meetings and observe stakeholder communication processes with development partners such as British Embassy Kathmandu (BEK). This report reflects on my cooperative education experience at ASI by outlining the tasks, responsibilities, challenges, and learning outcomes throughout the internship period. It highlights how exposure to communication workflows, visual storytelling, research, and teamwork strengthened my practical skills in marketing communication, design, collaboration, and professional workplace communication.
Keywords: Strategic Communication, Visual Communication, Organisational Reporting
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