| Title: | A Model to Enhance Students’ Perception of Employability of University-Enterprise Cooperation in Shandong Province |
| Author: | Liu Jie |
| Advisor: | รศ. ดร.บุญมี เณรยอด – Assoc. Prof. Dr. Boonmee Nenyod |
| Degree: | ปรัชญาดุษฎีบัณฑิต สาขาวิชานวัตกรรมการบริหารการศึกษา – Doctor of Philosophy Program in Educational Administration Innovation |
| Major: | ปร.ด. นวัตกรรมการบริหารการศึกษา – Ph.D. in Educational Administration Innovation |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | ตีพิมพ์ในวารสาร (Journal Name) International Journal of Body, Mind, and Culture, 2025 Vol.12 No.8 pp.155-172 Click PDF นำเสนอในที่ประชุมวิชาการ (Conference) The 1st Thailand-Sino International Conference and The 17th National and International Academic Conference “New Quality Productive Forces and Sustainable Innovation” 14-16 November 2024 (pp.765-776) Click PDF |
Abstract
This study developed a comprehensive strategic management model for University-Enterprise Cooperation (UEC) to enhance students’ perception of employability in Shandong Province, China, addressing the gap between educational provision and employment expectations in vocational education. This study adopted a quantitative research method using a questionnaire survey. The investigation integrated four theoretical perspectives: Human Capital Theory, Constructivist Learning Theory, Self-Determination Theory, and Social Cognitive Career Theory. Using Structural Equation Modeling (SEM), data were collected from 561 students across five private vocational colleges through stratified random sampling, with the research instrument assessing seven constructs via 34 five-point Likert scale items: Disciplinary and Industry Knowledge, Practical and Problem-solving Skills, Professionalism and Work Attitude, Teacher Guidance and Feedback, Enterprise Practice Experience, Learning Engagement, and Students’ Perception of Employability. The research offers actionable recommendations for policymakers, universities, and enterprises. The validated model demonstrates that effective UEC requires systematic integration of high-quality university preparation, meaningful enterprise practice experiences, and active student engagement, providing a robust framework for optimizing cooperation outcomes and enhancing students’ employability perception.
Keywords: university-enterprise cooperation, employability perception, vocational education, strategic management model
