| Title: | A Development of Training Strategy on Digital Technology of Administrative Effectiveness for Private Colleges in Shan Dong Province |
| Author: | Bi Chunhui |
| Advisor: | รศ. ดร.บุญมี เณรยอด – Assoc. Prof. Dr. Boonmee Nenyod |
| Degree: | ปรัชญาดุษฎีบัณฑิต สาขาวิชานวัตกรรมการบริหารการศึกษา – Doctor of Philosophy Program in Educational Administration Innovation |
| Major: | ปร.ด. นวัตกรรมการบริหารการศึกษา – Ph.D. in Educational Administration Innovation |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | ตีพิมพ์ในวารสาร (Journal Name) School of Administrative Studies Academic Journal, Maejo University Vol.9 No.4 (Oct-Dec 2026) pp.- Click นำเสนอในที่ประชุมวิชาการ (Conference) The 1st Thailand-Sino International Conference and The 17th National and International Academic Conference “New Quality Productive Forces and Sustainable Innovation” 14-16 November 2024 (pp.995-1003) Click PDF |
Abstract
This study explored the acceptance and impact of digital technology training strategies on the administrative effectiveness of private colleges in Shandong Province. Grounded in the Technology Acceptance Model (TAM), the research integrated theories of Leadership Support (LST) and Knowledge Management (KMT) to provide a comprehensive understanding of the factors influencing administrator’s adoption of digital technologies. The independent variables examined include perceived ease of use (PEOU), perceived usefulness (PU), leadership support, and digital technical knowledge, with behavioral intention (BI) acting as an intermediary variable, and administrative effectiveness (AE) as the dependent variable. This research aimed to fill existing gaps in the literature by providing empirical evidence on the interplay between digital technology acceptance and administrative effectiveness, supported by robust theoretical frameworks.
The study employed a mixed-methods approach, combining quantitative surveys to gather data from administrators across eight private colleges in Shandong Province. The quantitative analysis utilized key performance indicator (KPI) including work efficiency, decision quality, communication and collaboration, technology use frequency, and technology application capability to measure administrative effectiveness. The qualitative analysis provided deeper insights into the experiences, perceptions, and attitudes of the administrator towards digital technology training.
Findings from this study reveal the significant roles of perceived ease of use, perceived usefulness, leadership support, and digital technical knowledge in shaping behavioral intention and, subsequently, administrative effectiveness. The results contribute to the development of effective digital technology training strategies, enhancing the administrative effectiveness and overall performance of private colleges in Shandong Province.
Keywords: training strategy, digital technology, administrative effectiveness, private colleges, Shan Dong province
6419000019 Bi Chunhui, 2568 (2025), Advisor: รศ. ดร.บุญมี เณรยอด – Assoc. Prof. Dr. Boonmee Nenyod, ดุษฎีนิพนธ์ (Dissertation), A Development of Training Strategy on Digital Technology of Administrative Effectiveness for Private Colleges in Shan Dong Province, ตีพิมพ์ในวารสาร (Journal Name): School of Administrative Studies Academic Journal, Maejo University, นำเสนอในที่ประชุมวิชาการ (Conference) The 17th National and International Academic Conference 2024, ปริญญาเอก (Doctorate Degree), บัณฑิตวิทยาลัย (Graduate School), ปรัชญาดุษฎีบัณฑิต สาขาวิชานวัตกรรมการบริหารการศึกษา – Doctor of Philosophy Program in Educational Administration Innovation, ปร.ด. นวัตกรรมการบริหารการศึกษา – Ph.D. in Educational Administration Innovation, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
