July 2, 2026
| Title: | Enhancing Marketing with the help of Audience Engagement at: The Wonderland, Nepal |
| Author: | Vasu Gupta |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Year: | 2/2568 (2025) |
Abstract
This Cooperative Education report, titled ” Enhancing Marketing with the help of Audience Engagement at The Wonderland,” documents experiential learning journey of me, Vasu Gupta as a Marketing and PR Intern at Kick Fun World Pvt. Ltd., operating under the brand The Wonderland, located in Bungamati, Lalitpur, Nepal. The internship was undertaken from 19th January 2026 to 10th May 2026 as part of the Co-Operative Education Course. The report provides a comprehensive account of The Wonderland’s company profile, organizational structure, and the intern’s role within the marketing and communications department. As a Marketing and PR Intern, I was responsible for brainstorming and executing event concepts, attracting sponsorships, driving corporate and institutional outreach, reviving the brand’s digital presence, and supervising social media content. A key contribution highlighted in this report is the successful design and execution of the Go-Karting Championship — a monthly competition series that saw 58 registered participants across four qualifier rounds, raised over NPR 1.5 lakhs in sponsorships, and increased Go-Karting awareness in Kathmandu by approximately 20%. The report further analyzes the strategic position of The Wonderland using SWOT and PESTEL frameworks, identifies organizational challenges such as high employee turnover and limited brand penetration among the 40+ demographic, and proposes actionable recommendations. Reflections on academic-to-practical knowledge transfer, skills acquired, and personal development are included in subsequent chapters.
Keywords: Entertainment Marketing, Event Management, Go-Karting Championship, Public Relations, Digital Marketing, Sponsorship, Experiential Marketing, Nepal
6508040045 Vasu Gupta, 2568 (2025), Mr. Ashutosh Mishra, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), โครงงานสหกิจศึกษา (Co-op), บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
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