Title: A Study of the Impact of Corporate Culture on Employee Loyalty in Small and Medium-Sized Enterprises: A Case of Xinhe Technology Co., Ltd
Author: Zheng Qiyue
Advisor: Dr. Ma Yu
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: นำเสนอในที่ประชุมวิชาการ (Conference) The 8th STIU International Conference “TechVision Leadership: Fostering Social Sustainability” July 4-5 2024 (pp.164-173) Proceedings PDF
Abstract
Employee loyalty is a critical factor for organizational success, particularly for small and medium-sized enterprises (SMEs) facing challenges in retaining skilled employees in competitive markets. This study investigated the influence of three key dimensions of corporate culture—organizational communication, recognition and reward systems, and workplace collaboration—on employee loyalty, using Xinhe Technology Co., Ltd. as a case study. Grounded in the Organizational Culture Theory, the study explored how these cultural elements shape employees’ commitment and attachment to the organization.
The objectives of the study were to examine the relationship between organizational communication, recognition and reward systems, workplace collaboration, and employee loyalty. A quantitative research design was employed, utilizing a structured questionnaire to collect data from the employees of Xinhe Technology. A total of 116 valid responses were analyzed, representing a sample drawn through simple random sampling from the company’s 150 employees. Descriptive and inferential statistical methods, including Pearson’s correlation and multiple regression analyses, were applied to examine the relationships between the variables.
The findings revealed significant positive relationships between all three dimensions of corporate culture and employee loyalty. Organizational communication was shown to foster trust and alignment, while recognition and reward systems enhanced employee satisfaction through fair acknowledgment practices. Workplace collaboration emerged as the strongest predictor of employee loyalty, emphasizing the importance of teamwork and mutual support in creating a cohesive work environment.
The study concludes that organizational communication, recognition and reward systems, and workplace collaboration collectively contribute to enhancing employee loyalty in SMEs. These findings highlight the need for SMEs to prioritize clear communication, implement fair recognition practices, and foster collaborative culture to improve employee retention and commitment. Practical recommendations include developing standardized recognition systems, facilitating cross-departmental collaboration, and ensuring transparent communication to build a loyal workforce. Future research may explore additional cultural dimensions, industry-specific factors, and longitudinal effects to provide a more comprehensive understanding of employee loyalty in SMEs.
Keywords: organizational communication, recognition and reward systems, workplace collaboration, employee loyalty
6617195426, Zheng Qiyue, Advisor: Dr. Ma Yu, สารนิพนธ์ (Independent Study), A Study of the Impact of Corporate Culture on Employee Loyalty in Small and Medium-Sized Enterprises: A Case of Xinhe Technology Co., Ltd, นำเสนอในที่ประชุมวิชาการ (Conference), The 8th STIU International Conference: “TechVision Leadership: Fostering Social Sustainability”, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
