Title: A Study of the Influence of Rural Tourism on Farmers’ Income in Western Hunan
Author: Song Reyu
Advisor: Assoc. Prof. Dr. Qiu Chao
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2566 (2023)
Published: International Journal of Sociologies and Anthropologies Science Reviews, Volume 4 Issue 2: March-April 2024 pp.35-52 Click PDF
Abstract
The advancement of rural tourism represents a pivotal strategy for addressing the financial challenges faced by rural communities. Investigations into the influence of rural tourism on farmers’ income hold significant potential for enhancing the financial well-being of these communities. The purpose of this paper includes the following four areas: 1) to explore the relationship between industrial chain development and farmers’ income; 2) to explore the relationship between infrastructure construction and farmers’ income; 3) to explore the relationship between utilization of cultural resources and farmers’ income; 4) to explore the relationship between ecological protection and farmers’ income.
This study took rural farmers’ tourism income in western Hunan as the research subject and adopted the method of quantitative analysis. Through a questionnaire survey, 180 valid questionnaires were collected from customers, and the following conclusions were drawn:1) There is a positive correlation between industrial chain development and farmers’ income; 2) There is a positive correlation between infrastructure construction and farmers’ income; 3) There is a positive correlation between utilization of cultural resources and farmers’ income; and 4) There is a positive correlation between ecological protection and farmers’ income. The rural tourism in western Hunan can be effectively addressed by implementing measures to optimise and expand the industrial chain, improve existing infrastructure, explore local cultural resources and create a conducive ecological environment. The implementation of these strategies can effectively enhance the income of local farmers.
Keywords: rural tourism, farmers’ income, western rural Human province.
A Study of the Influence of Rural Tourism on Farmers’ Income in Western Hunan
6417195007 Song Reyu 2566 (2023) A Study of the Influence of Rural Tourism on Farmers’ Income in Western Hunan สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management