| Title: | A Study of the Use of Artificial Intelligence (AI) and Digital Technologies in Rice Production |
| Author: | Mi Mi |
| Advisor: | ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2567 (2024) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 1st Thailand-Sino International Conference and The 17th National and International Academic Conference “New Quality Productive Forces and Sustainable Innovation” 14-16 November 2024 (pp.1097-1107) Click PDF |
Abstract
The purpose of this research is to examine the use of agricultural technologies and Artificial Intelligence (AI) in rice production. The study focuses on how these tools affect productivity and value added contributions, aiming to explore implications for advancing rice production. This research investigates how farmers face issues in rice production, as well as the effects, challenges, and solutions of using AI technologies. Additionally, the study examines the effectiveness of agricultural technologies in addressing these issues. A mixed-methods approach was employed, including interviews and surveys, supported by a review of relevant literature, recent analyses, publications, websites, textbooks, and records of AI applications in agriculture. The findings indicate that most farmers use the internet to access social media platforms, such as Facebook and WhatsApp, to communicate, share knowledge, learn online, and watch videos on YouTube. This access to knowledge helps farmers improve and increase rice production in Thailand. Overall, more than half of the farmers adopted at least five technologies tools. The top three agricultural practices they largely embraced were leguminous crop cultivation to preserve soil fertility. The findings highlight the importance of effective communication and knowledge-sharing for farmers.
Keywords: rice production, agriculture technology, artificial intelligence
6417192053 Mi Mi, Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul, สารนิพนธ์ (Independent Study), A Study of the Use of Artificial Intelligence (AI) and Digital Technologies in Rice Production, นำเสนอในที่ประชุมวิชาการ (Conference), The 1st Thailand -Sino International Conference and The 17th National and International Academic Conference, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
