Title: An Analysis of the Influencing Factors of Employee Loyalty – A Case Study of Pingdingshan Branch of Bank of China
Author: Xu Yining
Advisor: Dr. Zhang Li
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2566 (2023)
Published: The EUrASEANs: Journal on global socio-economic dynamics, No 4 (41) (2023), pp.50-61 Click PDF
Abstract
In recent years, with the advent of global economic integration, competition in the market has become increasingly fierce. Due to the rapid development of science and technology, making talent become an important resource for the development of enterprises, market competition has gradually turned to human resources. The mobility of enterprise staff increases, the loyalty of enterprise staff decreases, and staff leaving has become a common phenomenon. The continuous loss of staff affects the market competitiveness of enterprises and sustainable development. Consequently,the study of employee loyalty has become very important and has certain theoretical and practical significance. Based on the two-factor theory, this study formulated the following research objectives: (1) to explore the influencing factors of employee loyalty in Bank of China Pingdingshan Branch; (2) to propose countermeasures to improve employee loyalty in Bank of China Pingdingshan Branch.
This study took the employees of Bank of China Pingdingshan Branch as the research subjects and adopted the quantitative research method. Empirical analyses were conducted to examine the main factors affecting employee loyalty in the four aspects: internal factors of the enterprise, external factors of the enterprise, personal factors of employees, and the enterprise ‘s human resource management mechanism. A questionnaire was designed comprising 52 questions on the factors influencing employee loyalty. 360 questionnaires were distributed and 358 were recovered, and the results of the survey were analysed using SPSS with matrix factor statistical analysis, reliability analysis, validity analysis, and structural equation modelling analysis.
The following conclusions were drawn: First, the overall employee loyalty of Bank of China Pingdingshan Branch is at a medium level, and the level of employee loyalty needs to be improved. Secondly, four factors, namely, internal factors of the enterprise, external factors of the enterprise, personal factors of the employees, and human resource management mechanism of the enterprise positively affect the level of employee loyalty. For recommendation, the enterprise should establish and improve the human resource management mechanisms, investigate and analyze the impact of personal factors on employees’ job satisfaction and organizational cohesion, analyze the impact of external factors on employee loyalty and explore the impact of internal organizational factors on employee loyalty.
Keywords: employee loyalty, human resource management mechanism, salary and welfare
An Analysis of the Influencing Factors of Employee Loyalty – A Case Study of Pingdingshan Branch of Bank of China
6317195034 Xu Yining 2566 (2023) An Analysis of the Influencing Factors of Employee Loyalty – A Case Study of Pingdingshan Branch of Bank of China สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management