| Project Title: | Analysis of the Marketing Problems of China Merchants Securities under the Background of Internet Financial Development and Countermeasures |
| Author: | Wang Dongwei |
| Advisor: | Assoc. Prof. Ching-Fang Chi |
| Degree: | Master of Business Administration |
| Major: | International Master of Business Administration |
| Faculty: | Graduate Schools |
| Academic year: | 2017 |
Citation
Wang, Dongwei. (2017). Analysis of the marketing problems of China merchants securities under the background of internet financial development and countermeasures. (Independent study, Master of Business Administration). Bangkok: Siam University.
Abstract
Finance as the core of modern economy has the characteristics of high professional and high risk.Under the background of environment of Internet financial development at home and abroad, all financial securities companies market begin to explore the new online marketing mode to adapt to the trend and occupy the efficient market. In other words, internet securities financial institutions is a relatively difficult and more huge revolution compared with other traditional industry. Internet financial marketing problem is the traditional securities institutions to reinvent involving the concept of innovation, the innovation of service marketing and the product promotion way.Analysis of current situation and competition environment of Internet financial development at home and abroad using the market marketing related theory, the modern theory of financial market and internet financial theory to draw out the Internet under the background of financial securities company’s marketing problems. Establish relevant countermeasures and suggestions in view of China merchants securities company under the background of the Internet financial products by the analysis of marketing and service marketing problems, combined with the securities company’s Internet marketing model of enlightenment, to help securities companies in the fierce industry competition keeping advantage and stability and Improving the brand image and status of the securities industry.
Keywords: Internet Financial, Securities Company, The Marketing Problems.
Analysis of the Marketing Problems of China Merchants Securities under the Background of Internet Financial Development and Countermeasures
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand