| Project Title: | Analysis of the Profit Model of Social E-Commerce–Taking Pinduoduo as an Example |
| Author: | Miss Zhu Ruifang |
| Advisor: | Assoc. Prof. Dr. Qiu Chao |
| Degree: | Master of Business Administration (International Program) |
| Major: | Financial and Accounting Management |
| Faculty: | Graduate Schools |
| Academic year: | 2023 |
| Url:
Published: |
JOBU MCU Ubonratchathani Journal of Buddhist Studies (JOBU), Vol.5 No.2 May-August 2023 (pp.249-258)| วารสารพุทธศาสตร์ มจร.อุบลราชธานี ปีที่ 5 ฉบับที่ 2 พฤษภาคม-สิงหาคม 2566 (หน้า 249-258) |
Citation
Zhu, Ruifang. (2022). Analysis of the profit model of social E-Commerce–Taking Pinduoduo as an example (Master’s independent study). Bangkok: Siam University.
Abstract
The purpose of this study is to whether the internal and external value chain of Shanxi Fenjiu has a significant positive impact on the cash flow risk.As an old brand Baijiu enterprise, Shanxi Fenjiu is facing substantial financial problems. The four objectives of this study are: 1) To clarify that the internal value chains of Shanxi Fenjiu have a significant positive impact on cash flow risk; 2) To identify that the external value chains of Shanxi Fenjiu indirectly affect cash flow risk through insufficient liquidity.
This study examine the cash flow risks of various links in the value chain of Shanxi Fenjiu from the perspective of the value chain, and proposes corresponding countermeasures.The main theory of Shanxi Fenjiu is based on the capital cycle theory from the perspective of the value chain, which is combined with the value chain theory and enterprise risk management theory to lay a theoretical foundation. Then, using mixed analysis method, qualitative and quantitative analysis are applied, starting from the perspective of the internal and external value chains of Shanxi Fenjiu (independent variables), analyzing the impact of internal and external factors of the value chain are analyzed, including insufficient funds, product problems and after-sales service. External investment failures,and policies to verify whether there is a cash flow risk (dependent variable) that affects the company. The research results found that based on the assumptions made in this study, the indirect impact of investment failure is caused by insufficient operating funds on cash flow risk. Indicates a direct relationship between variables and their mutual influence. If cash flow is fully managed, it will create value for the enterprise. This study will provide more evident and reference for other researchers, and more theoretical reference for the cash flow risk management and control of Chinese Baijiu.
Keywords: value chain, cash flow risk, cash flow, baijiu industry.
Analysis of the Profit Model of Social E-Commerce–Taking Pinduoduo as an Example
Master of Business Administration (International Program), Siam University, Bangkok, Thailand