Balancing Brand Storytelling and Budget Management for Herveda’s Marketing Initiatives

การอ้างอิง/citation

Shrestha, S. (2023). Balancing Brand Storytelling and Budget Management for Herveda’s Marketing Initiatives. (Co-Operative Education). Bangkok: School of Business Administration, Siam University.

Abstract

The Co-operative education report titled “Balancing Brand Storytelling and Budget Management for Herveda’s Marketing Initiatives” includes all the responsibilities and duties I fulfilled as a Marketing and Event Assistant at Herveda Botanicals; a Nepali-based skincare company.

This extensive report summarizes my 16-week internship experience at the company across marketing, finance, and sales. My responsibilities as a Marketing & Events Assistant are explored. These included creating engaging social media content, managing online advertising budgets, and conceptualizing marketing campaigns for festivities and occasions. The report details budget allocation for product and influencer shoots, as well as planning and executing both physical and digital events.

Furthermore, the report outlines my contributions to logistical coordination, research for potential fairs and customer relationship building, and the exploration of new distribution channels. It concludes with my efforts to optimize the customer experience through the Herveda Botanicals website.

Keywords: Brand Story Telling, Content Marketing, Customer Engagement.

  Balancing Brand Storytelling and Budget Management for Herveda’s Marketing Initiatives 

Faculty of Business Administration, Siam University, Bangkok, Thailand