Cooperative education report B2B marketing in China

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Project Title: Cooperative education report B2B marketing in China
Author: Ms. Rashmi Bhattarai 
Advisor: Dr. Duminda Jayaranjan
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Bhattarai, Rashmi. (2017). Cooperative education report B2B marketing in China. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship is conducted at Dezan Shira & Associates, which is widely known for its services that facilitate companies to establish itself and survive in the Chinese Business Climate. The services include but are not limited to Business Intelligence Consulting, Accounts, Legal and Human Resources Consulting.

Main objective of this report was to gain insights on practical implication of Business to Business Marketing Strategies and how different tools like social media etc. are used.

Community Development was one of the most effective Business to Business Marketing Strategies where partners and clients were brought under one umbrella. It helped build a network among the partners and clients. It also establishes a goodwill and reputation of the brand with the clients. This ultimately increases the brand recall value.

WeChat was one of the tool used for the community development. Clients and Partners often interacted with each other in the Wechat group. Frequently Asked Questions were usually answered by Dezan Shira’s Associates to bring in the engagement.

Keywords:  Business Marketing, Niche Marketing, Social Media, WeChat, B2B Marketing, Asia Briefing, Dezan Shira & Associates.


Cooperative education report B2B marketing in China

Faculty of Business Administration, Siam University, Bangkok, Thailand

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