Internship at BTL advertisement agency windmill advantage PVT. LTD

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Project Title: Internship at BTL advertisement agency windmill advantage PVT. LTD
Author: Mr. Nitesh Man Shakya
Advisor: Dr. ML Duminda Jayaranjan D.Eng.
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Shakya, Nitesh Man. (2017). Internship at BTL advertisement agency windmill advantage PVT. LTD. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship was completed in Windmill Advantage Private Limited, which is a well-known below the line advertisement agency and has been handling many national and multi-national clients. The main objective of this study is to examine the current working environment and develop the working knowledge about the Below the Line marketing and industry. To gain working experience in the field of advertisement sector and build Public relation among the business professionals. To build knowledge on ongoing marketing campaigns practiced by different national and multinational brands. To achieve working knowledge in client service department and get experience in handling clients. To know how brand wants their products and services to be marketed using BTL activities to get close to their consumers in the market. To enhance value in the BTL marketing idea by brainstorming new ideas studying modern trends which could grasp new generation attention. To achieve the objectives with concrete outcomes, this study is designed as a qualitative report that would provide a brief review on how BTL marketing has evolved in current times in Nepal and how brands has changed their perceptions towards BTL activations in Nepal.

This report also shows that consumers are more into BTL activations in Nepal and the conversion rate from BTL activations seems higher than that of ATL activations and also BTL campaigns have adapted  digitalization for their on and off ground campaigns.

Keywords:  Below the line marketing, brand exposure, client service.


Internship at BTL advertisement agency windmill advantage PVT. LTD

Faculty of Business Administration, Siam University, Bangkok, Thailand

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