Coping Strategies of the Restaurants In Millennium Hilton Bangkok Hotel

The aim of this report was to explore the impacts of covid 19 pandemic on Millennium Hilton Bangkok (MHB) located in Thailand. The present report first described the nature of this business and then provided some information about MHB in particular. It also explained the management strategies implemented by MHB and its effects during the pandemic. In this regard, a mini-research was conducted mainly on the restaurant industry at MHB using a qualitative approach. The data was collected using Key Informant’s Interviews (KII) with hotel managers in order to find out the damages and the effectiveness of the strategies that MHB applied during the pandemic. The results revealed two key findings. First, the MHB underwent serious challenges due to the unforeseen impact of the pandemic. Second, in spite of their attempts such as introducing an online food delivery system to stay competitive in the industry during the pandemic, the adhocism was not significantly effective to overcome the logistics challenges during the lockdown and they had to close down some of their in-house restaurants. To avoid such eventualities in future, the present report recommends hotels have contingency plans to overcome the foreseeable and unforeseen challenges.

Coping Strategies of the Restaurants In Millennium Hilton Bangkok Hotel