Project Title : Customer comparison factors to consider for saving lottery product and oom-tham saving of Government saving bank:seacon bangkae branch
By : Aphisak Supol, Thanakit Pumyatham, Sorawis Praomathuros, Dr.Kwanjai Aunahawattanapaibul
Advisor : Dr.Kwanjai Aunahawattanapaibul
Degree : Bachelor of Business Administration
Major : General Management
Faculty : Business Administration
Semester / Academic year : 3 /2016
Abstract
This study investigates Factors affecting the customers’ behavior to choose the services of the Government Saving Bank. The study uses a Rating scale style questionnaire as a tool to collect all information from the selected sample of the customer which are 400 customers of Government Saving Bank: Seacon Bangkae Branch. The statistical instrument for analyzing the data are means and percentage.
The study shows that 256 of them are female (64%) 137 person are at the age of the 51 to 60
(34.25%) 155 person has income range of 30,001-45,000 baht (38.75%) 350 person use saving lottery (87.50%). The female group has high rating in overall saving lottery and has a mean of the following : Information : 3.70, Service Quality : 3.74, Services marketing : 3.73, and Optional services selection : 3.81, Overall in a good standard. The age of 51-60 group has high rating in overall saving lottery and has a mean of the following : Information : 3.80, Service Quality : 3.92, Services marketing : 3.85, and Optional services selection : 3.81, Overall in a good standard. The salary range of 30,001-45,000 group has high rating in overall saving lottery and has a mean of the following : Information : 4.04, Service Quality : 4.12, Services marketing : 3.89, and Optional services selection : 3.97, The result indicate that customers’ satisfaction is at the standard lavel.
Keywords: Comparison, Saving lottery financial, Oom-tham saving
Customer comparison factors to consider for saving lottery product and oom-tham saving of Government saving bank:seacon bangkae branch
Faculty of Business Administration, Siam University, Thailand