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- Digital Marketing Internship at Nest Media and Digital Pvt. Ltd.
| Title: | Digital Marketing Internship at Nest Media and Digital Pvt. Ltd. |
| Author: | Ms. Anushka Shakya |
| Advisor: | Mr. Michael Slater |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 2/2567 (2024) |
Abstract
This report provides an overview of my internship experience at Nest Media and Digital, a creative media and marketing agency specializing in helping brands enhance their online presence. The main purpose of this internship was to gain practical exposure to digital marketing, social media management, and content creation. During my internship, I was engaged in handling clients’ social media accounts, mainly Instagram and Facebook, where my responsibilities included writing content, captions, and ensuring each brand’s tone and identity remained consistent. I also applied Instagram strategy techniques to improve audience engagement and brand visibility. Additionally, I contributed a feature article to the company’s magazine, which strengthened my editorial writing skills and helped me better understand how to create content that resonates with readers.
Through these experiences, I learned how to plan and organize digital content, identify audience preferences, and maintain an impactful online presence for brands. Managing clients and keeping up with fast-paced digital trends were challenging aspects of the role, but my supervisor’s ongoing guidance helped me adapt and perform effectively.
Overall, this internship allowed me to translate academic concepts into real-world marketing practices. It helped me grow both professionally and personally by improving my skills in social media strategy, content writing, and communication.
Keywords: digital marketing, social media management, content creation, Instagram strategy, editorial writing
Mr. Michael Slater, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2568 (2025)