| Title: | E-commerce and Financial Strategies in Real World Scenario – Case Study of Glam & Glow Cosmetics Nepal |
| Author: | Akash Agrawal |
| Advisor: | อาจารย์หญิง ซานี่ – Miss Yhing Sawheny |
| Degree: | Bachelor of Business Administration Program in Finance and Investment (International Program) |
| Major: | B.B.A. Finance and Investment (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
This report encapsulates my 4-month internship experience at Glam and Glow Cosmetics Nepal, a distributor poised to make its mark in the Nepali cosmetics market. My primary objectives during this internship were:
Unraveling Multinational Operations: Gain insights into the intricacies of a company operating within the dynamic beauty industry. Distribution Network Dynamics: Understand the processes and challenges associated with establishing a robust distribution network in Nepal. Marketing Strategies for the Beauty Niche: Explore and apply marketing strategies specifically tailored to the Nepali cosmetics market.
Theory to Action: Bridge the gap between theoretical knowledge acquired in my studies and practical application within the cosmetics industry. Building Professional Connections: Network with industry professionals within Glam and Glow Cosmetics Nepal, fostering potential mentorships for future career development.
This report delves into the specific tasks I undertook during my internship, outlining the challenges I faced and the solutions I implemented to navigate them successfully. It highlights the invaluable knowledge and skillsets I acquired, which will prove instrumental in my future career development. Furthermore, this report offers a unique perspective – that of an intern exploring the beauty industry within the specific context of the Nepali market. It sheds light on the intricacies of distribution network development and marketing strategies within this niche.
Keywords: Cosmetics market, future career development, and distribution network
อาจารย์หญิง ซานี่ – Miss Yhing Sawheny, บธ.บ. การเงินและการลงทุน (หลักสูตรนานาชาติ) – B.B.A. Finance and Investment (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการเงินและการลงทุน (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Finance and Investment (International Program), 2/2566 (2023)