Enhancing Brand Presence and E-Commerce Performance at Hilife Foods

Abstract

This report, titled “Enhancing Brand Presence and E-Commerce Performance at Hilife Foods,” encapsulates the hands-on experience and strategic contributions made during my ongoing tenure as a Digital Marketing & E-Commerce Trainee. Over an expected six-month period, with this report marking the 14th week, I have applied theoretical knowledge from my academic studies to real-world tasks, helping to advance Hilife Foods’ digital presence.
The primary goals of this role are twofold: (1) to apply digital marketing strategies and e-commerce practices in a professional setting, and (2) to understand and enhance brand engagement for Hilife Foods in a competitive market. My responsibilities include managing e- commerce platforms, developing engaging social media content, optimizing SEO, and analyzing marketing data to shape future campaigns.
Throughout this period, I have contributed to key initiatives, such as improving brand visibility on social media, supporting content creation, and implementing marketing best practices that align with the company’s growth objectives. This experience has provided valuable insights into digital marketing dynamics and strategic e-commerce management, which will be foundational for my career development in the digital marketing sector.

Keywords: digital marketing, e-commerce, brand engagement, content creation, SEO, Hilife Foods

ดร.หญิง ซานี่ – Dr. Yhing Sawheny, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2566 (2023)