Enhancing Efficiency of Siam University Mediums

Abstract

This report titled “Enhancing efficiency of Siam University Mediums, “outlines the practical experience gained through active participation in the Corporate Image and Communications Department at Siam University. It focuses on the roles and responsibilities undertaken to support the university’s faculties and enhance their visibility within a competitive academic environment. The objectives of this study are twofold: First, to apply theoretical knowledge in communication, marketing, and design to real-world projects aimed at strengthening the university faculty. Second, to understand the strategic role of Corporate Image and Communications in differentiating the university’s faculties from others. My responsibilities included content creation, assisting with digital marketing, organizing events, and collaborating across departments to promote faculty identity effectively. Throughout the 16-week period, I worked on combining creative strategies with practical approaches to improve university communications. Key projects involved enhancement of the Strong Siam App, the university’s primary application, producing digital content for faculty promotions, supporting event management, and contributing to campaigns that align with Siam University’s goals. This experience provided a deeper understanding of communication strategies and equipped me with skills in project execution, time management, collaboration, fostering significant personal and professional growth.

Keywords: communication strategies, corporate image, digital content

ผศ. ดร.มารุจ ลิมปะวัฒนะ – Asst. Prof. Maruj Limpawattana, Ph.D., บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2567 (2024)