| Project Title: | Experiential Learning at Global Development College |
| Author: | Miss Alisa Limbu |
| Advisor: | Dr. Wannarat Wattananimitkul |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2022 |
Citation
Limbu, A. (2020). Experiential learning at Global Development College. (Cooperative Education). Bangkok: Siam University.
Abstract
The report entitled “Experiential Learning at Global Development College” focuses on how Global Developemnt College (GDC) has been involved in remote educational industry helping people to take charge of their future. This cooperative education report presented the working experience of different tasks carried out as a marketing intern.
The objectives of the study were 1) to implement theoretical knowledge learned, 2) to have a better understanding of the education industry, 3) to have a better understanding on analysing the marketing metrics for the industry, and 4) to gain technical knowledge on how the organisation system operates.
Working as an intern main duty performed was to help company with administrative task completion to increase brand awareness of GDC, generating leads and providing marketing strategies, and doing a competitor analysis to increase their target audience reach.
During the cooperative education, there existed some problems faced, but they were solved with the alternatives from the team support and mentor guidance of the company. Working rigorously for the organization has taught me to be adaptable in any tough situations, working individually as well as overcoming communication obstacles and conducting tasks responsibly. This practical cooperative education program also helped me understand the target audience and strategies imlemented for development in the education industry. Since this is my area of interest, I was rigorously researching different working mechanisms to adapt with different types of the people and different points of views to effectively work in the organization.
Keywords: Global Development College (GDC), online education industry, brand awareness.
Experiential Learning at Global Development College
Faculty of Business Administration, Siam University, Bangkok, Thailand