Experiential Learning in Hospitality and Marketing at Centara Grand Beach Resort & Villas Hua Hin

Abstract

    This Cooperative Education Report titled “Experiential Learning in Hospitality and Marketing at Centara Grand Beach Resort & Villas Hua Hin” captures a journey of learning, growth, and transformation over a four-month internship. As a management trainee, I was immersed in the hotel’s professional environment, first through the Marketing and Digital Communication department and later in the Food and Beverage department. This report elaborates on key learnings, challenges faced, departmental processes, and how these experiences shaped my understanding of the hospitality industry. The internship was divided into two phases. For the first two months, I worked under the supervision of Ms. Nongyao Suatong, who oversees graphics, marketing, and social media for the hotel. The hands-on experience I gained from her mentorship taught me valuable insights into digital branding, creative content planning, and audience engagement. Over the following two months, I transitioned to the Food and Beverage department, where I was supervised by Ms. Monrudee Boonmanum. I actively participated in guest service, event hosting, and operational tasks. The exposure helped me understand hospitality on a deeper level while working alongside professionals and other student trainees. The key objectives of the internship were: 1) To apply theoretical knowledge in real-world hospitality and marketing settings; 2) To explore the structure and operational functions of a five-star hotel; 3) To gain crossfunctional skills in digital media and food and beverage services; 4) To grow personally and professionally through teamwork, communication, and mentorship.
This report shares not only technical aspects of the internship but also the emotional journey of adapting, learning, and growing within the prestigious setting of Centara Grand Beach resort & Villas Hua Hin.

Keywords: hospitality, marketing, guest experience, digital media, food and beverage

Mr. Shivanth Bahadur Singh 6408040065, Advisor by: Mr. Michael Slater, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2567 (2024)