Inside Ncell: Driving Sustainable Impact through Marketing and Communication

Abstract

     This report presents a comprehensive reflection of a 16-week cooperative education internship undertaken at Ncell Axiata Limited, one of Nepal’s leading telecommunications companies. The internship was conducted under the Marketing, Communication, and Sustainability department, providing valuable insight into how strategic marketing and corporate social responsibility initiatives are executed in a dynamic corporate setting. The report outlines the various roles and responsibilities undertaken, including content creation, market research, campaign execution, and support in corporate social initiatives such as the Nepal Super League and the 19for19 campaign. It highlights key learning outcomes, challenges faced, and the practical application of academic concepts such as the 7 Ps of marketing and stakeholder communication. The internship allowed for significant professional and personal growth, strengthening competencies in teamwork, strategic thinking, and digital communication. This experiential learning opportunity bridged the gap between theoretical knowledge and real-world business practices, offering a deeper understanding of how marketing can drive sustainable impact

Keywords: Ncell, sustainability, CSR, digital marketing, Nepal Super League, strategic branding

Ms. Srista Shrestha 6408040061, Advisor by: Mr. Michael Slater, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2567 (2024)