| Title: | Internship Program at Ncell Axiata Limited |
| Author: | Mr. Zenith Shrestha |
| Advisor: | Dr. Chutimavadee Thongjeen |
| Degree: | Bachelor of Business Administration Program in Finance and Investment (International Program) |
| Major: | B.B.A. Finance and Investment (International Program) |
| Faculty: | (Business Administration |
| Semester/Academic year: | 2/2567 (2024) |
Abstract
This report presents a comprehensive reflection of a 16-week Co-Operative Education internship undertaken at Ncell Axiata Limited, a leading telecommunications company in Nepal. The internship was completed under the Customer Lifecycle Management & Customer Lifecycle Management & Digital Services and Content (CLM & DSC) unit within the Commercial Division, where I worked across multiple digital platforms and campaign initiatives including PRBT (Personal Ring Back Tone), Lionsgate OTT promotions, insurance services such as Data Sangai Beema, and the integration of Ncell as a micro-payment gateway for third-party digital platforms like Project Delta.
My responsibilities included crafting promotional messages for SMS, OBD, and in-app notifications, curating campaign strategies, segmenting audiences, and collaborating with cross-functional teams such as IT, Branding, and Customer Experience. I was actively involved in User Acceptance Testing (UAT), prepared product documentation, led messaging strategies, and contributed to monthly campaign performance reporting.
This internship provided me with practical exposure to digital product management and customer engagement in the telecom sector. It helped me build both technical and interpersonal skills, apply theoretical knowledge in a real business setting, and develop a deeper interest in branding, digital strategy, and commercial innovation.
Keywords: Digital Marketing, Campaign Strategy, Micro-Payment Gateway
Dr. Chutimavadee Thongjeen, บธ.บ. การเงินและการลงทุน (หลักสูตรนานาชาติ) – B.B.A. Finance and Investment (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการเงินและการลงทุน (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Finance and Investment (International Program), 2/2567 (2024)
