| Title: | Internship Report on KIA Motors Nepal (Continental Trading Enterprises Pvt. Ltd.) |
| Author: | Prashanna Joshi |
| Advisor: | Dr. Parham Porouhan |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
“This internship report fulfils a requirement for participation in Siam University’s Faculty of Business Administration’s Cooperative Education program. The internship, conducted at CTE, specifically within the Sales and Marketing Department focusing on KIA Motors Nepal. Spanning a period from January 20, 2024, to May 20, 2024, this internship provided a comprehensive immersion into the automotive industry, emphasising practical engagement in sales and marketing activities. Objectives of the study include: (1) Examine the strategies employed by CTE to achieve its success, (2) To develop proficiency in client engagement and coordination within the automotive industry (3) Identify opportunities and challenges facing KIA Motors in the evolving automotive industry.”
Keywords: Cooperative Education, Sales and Marketing, Automotive Industry
Dr. Parham Porouhan, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)